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Fragrance and personal care

Estée Lauder debuts voice-activated beauty guide app for Google Home

November 17, 2017

Estée Lauder worked with Google to create the new nightly skincare app. Image credit: Google

 

By Danny Parisi

With voice assistants on the rise, beauty marketer Estée Lauder is embracing this new trend by collaborating with Google on personalized voice-activated tool for Google Home.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Women now represent 13pc of global billionaire class: Altrata
  3. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  4. ‘Copy Nothing’ campaign defines next era at Jaguar
  5. Ambassador-led storytelling carries holiday campaign from Boucheron
  6. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  7. Audemars Piguet unveils collaboration with artist Kaws
  8. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  9. Mytheresa releases quarterly results, reaches record high AOV
  10. Louis Vuitton opens applications for biennial Watch Prize
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