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Fragrance and personal care

Estée Lauder debuts AR chatbot for lipstick lovers

July 11, 2017

Estée Lauder's new chatbot uses AR to project makeup colors. Image credit: Estée Lauder

 

By Danny Parisi

Cosmetics brand Estée Lauder is launching a conversational chatbot through Facebook Messenger that will let customers virtually try on its products through augmented reality.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Ferrari, Chivas Regal forge multiyear partnership
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. The Ritz Carlton, Missoni launch beach club in Bali
  5. Bentley renovates countryside estate in Cheshire
  6. Dior goes for gold with flashy J'adore campaign
  7. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  8. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  9. ‘Copy Nothing’ campaign defines next era at Jaguar
  10. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
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