Fragrance and personal care
June 11, 2021
Ana De Armas is the face and voice of the brand’s latest love campaign. Image courtesy of Estée Lauder
By Nora Howe
Beauty brand Estée Lauder is reimagining the concept of fragrance marketing through its “Dare to Love” digital campaign powered by audio-based creative storytelling.
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i+mGDUynZUY9O7VEIn08CTcSFCzCd55ahk0I0\/EZwButg3aMM18DQ5xXxMFYLdKKeaq7rqo6iAiSJPaImyiaWPUST4U8HPNII\/S2v+e0twuaaKN0BjODgGl7NNucBd+p\/qSUDKzIBSidqHMe3+zczHPJCh7Q3zuAzijJvY9un7qKPoYh8Sv74GJIDXYEu\/YKirlxei2\/E51wUiXIJtyrgduf2iHNS1SoJgQ\/rhwKFLAS4GMHgbSuEpLyLsXYMGMBOcI7NSgXew+YRDDzlVyi5r+2PD2laCXM3rRhjUKqmWNYYQt4X3aJ1Ny0XN1AVcuuPfvUZQIoqFiphTlKjEEBV\/12UIrYUOTReciHwfMYac4FYaUyOUoTwjL+hL\/wP3QIutGw8QNtTGkXH7oCo27reidyfiSAHfsOrqwB8DuIt7M3AEpoQVcjdkWzDiNTgbRuQS3pzx5N\/DRkiySOpXn2fYHZjSC2YNJ08er1FmnMB5bzIpSzqLFjizHLkDalAnaxm9Q\/RLdUhe\/z2BRq337L6KMQlsm072cUuQd14KN00tHbqOWNPVfFmvLk1mgNC\/pxUWqSFzfyp\/TSSFEl+l8EQNHIDwUnY9ViHPNz3mzvMeCcfdZrjbvUWi7CfYeXkGjICbFxIQuXvwjYhlwidUtt++o0EiTeQQ0K3ooeHPp60fVrp0iP0Ai0zNi9xKqbzY\/GCiFGc8Qyf9BRHivDUW1jiHDtHLyTairx7Ckj8CL6xH2XOzgaOsBNVo3LNxds0Vq7YD5cHpIme1MGjHsfcW37oYHqOp+UxRSUgD8t9TrR63H15AKMNHsW7JrFgYF4xSzCh\/K+Pkj6lFXkMbVZjtlZvsB\/Am\/kDc6QfXFVZTvbujtGWZ2yvH4mmHy1W0HVMra2fKzoSx\/4p2gBBku3h3G+IqFnXwXiTePh8Nvzv4o9+GNYDdHFaW0ubeWiCLZiHvtxhdboRjeB\/OP8zwLagD+z\/nUAYMMW+877XHU34OAFiVd2bU7OFnGjRs4W53WHXEQg+WANcEBGwP+CGzH5szCDH9caFrLavY5irF\/LtSIpHj6JrIp3snm8Obb4PWw25D4im34\/HEls14RUOE6KIjOeUQXrQZ41OdBS+1aGcqY5NLgusP6R\/2h4rkUl89pQ40qdUPWbNeheipkY2\/cMI5W0mPeaF0BxFScsR5vmzC\/+owwamAYBap1KU+Ca+Yx3tqWfoaY5ITx65QYfm7COig8JB5SilbPdNvJOZkSPS2FALakjL9LkbDL4LfBEnIgV5RBpfOHCj0HcKcOwz0cfvW95HOfXOywqQy+bHFIEmlZRQn1Ibussy9K+w8jxnnMXPxfnJ56CKI0jjvbLBhb6KfNX8ZtEGJih7V4W7q7g8n4saMnMKItVQnII4NIgkoPt\/bD9oqXzv2lfgaUXsv3SXe6+EQtWn0oq1+4N8K7+zpxTVpVkzH+8LN4rtDLeqyTWscWGB0tOVkFaacVGIlmWFFIos2fkMmwXdPmyG1+mUKqyHD7XUzKAj7juHJCz35uSPM3s62iHqGjX3cVDHdxKF60Ktn7lgWywEM3jBh9oBWYMMLH0iV67Gn067BwQ26STjb40zLCPNN8FP1DCZ6TvXB79Y1rO6uPCkx9P5H9Bd\/cWLV9LH8AithiiXQKKXa0SyFg5sBQ7K4V8XLPvpMrMmDFieyqSuaMDdUOz\/B5O8a5TVYY8O5yL7X9mGC5JzzNwsDJxmdZBm4udX96EU7HEBoeTEhod2sMMGL4EfxN2oAaDQMOIbK2O89BOVOyGsXu06\/Xwg+BVmzDGFprIpLK22Z2\/ZErLUfeCN32vqXT9MfFm4pOvKgEc2I4sD3VfOIRgsmvou4jgY7qHoMtc0e2ozeYrapPY+hCXu9GGWVjRgg\/tixxrFdbCDzuOOD7mstOvQuYVqbYQLfVp9P4FhVFUd1jxBVy0x8sniO+OcFzyPlWq\/5n19UI5zKLJfv6KqHp24OmfGQ\/82XbfRdxrHPr7nJCLRPk3fYkpRfpMoIq5W6j6GYN\/lZhMwoK4kBteCqDYIFYUXDdiMwAPBFRfnhRl5H6VmB0JgRx8oXf9+keGPXLg+Mbs5A32bFB7TA6gUxME\/xbi8+xKWzjaNZAF4A9wSx5UFXzX9+PRK2rs1CK9Tz7h1e4OpdGBNQxLLVeMA132UKtLWtQyCUonMIOxZOO5MSZE7sUz4F\/gG97npzSrAk1jkW3Q\/Uhwe2NgUZgr2rICfoOZeW\/yL5sac7TmA4P1S25mh0BA6\/Ey1VBt+8KFWLssmRwYovwk3Pw+EUzHtBG74cXjFsxb7Ikco3pUOd0SO5Inyf3k4qvetZl8eJb6umVfgJAqY2jSAmO48ElLbZHk11jVEK3BW2lvlgg\/s3r6IAUUhkMn6NTXTef4YewSw4g4x4dGO4n4JfIdM3ZmmBw7OZtYtIJ4lNYKmeKfTdSI5GlLfYJvFh49i7Db2Dn0EzDhW5rhxSnsfyCm2EIRJGSyiOP9UbzTeRR4pGh9lgJSVfYAhloHAIurDhdWvTncmtPFLFP1pVlvl9ssbe0xJdhcQ8k7BP9RrxX52mUZnM8AB2qMdRFXOVFNNbkeCYSETEcQvkLgzJs+pHQu0pI98DembenyLbNWFc1RdQ9p22mE6cIqhR440qKWaz5TIMpQ\/44DN0DSBRrR+UDuds0MEowb9QwaW0U64MrBGxA6PSU4nhAcgnStpr3AwRWU92K6kwRRrJIgsO4anUpR0FsDdiw5dTib+zERfTP8fKg3SmmvTfDUo84NUbZMFgcUMax2Vw+TKwJ21Kb\/JQVn+i+dTKszYeTS1o62+pDlK5IFbmpGOJfmt0JvKso8mlW7KQ4IACSJWS6n1OJzOuJNQpcLmqzOucKeCPalLDRxRksJpta1ncZqPWToi835WOKQ\/qag3aPjzfHi+CdXsVS8m0bM9Oo92I\/BNCdeg8aavVJzyaN7Q9VFFX3f\/94jAF+xX0NnF+6u6LIDMV1ZTQuHchwKSRoBueocHqAR+2dOBVKfCjpy5cBm\/U83g03Bey50RTBYL1L3Xwp6oIeWnKnpu\/rza01yYZLuCTDiqNpoHqU1rb2mXH4UHKr9f+NHLtLFo8MU3qtd30qI3Fw9PMkPMPBB2Ge8unnYN\/V0khCAbwv6EjdxT2ot4LV7HvCSiJASHyLK2FK3pXyqGHBvzmUgIGKLxrwYtubzBW5sLKkgT9APE\/PzAc4Wtb8sVW7gnMbJw3Vif6D\/xbB4YffZHyrIdjYe\/QxwjRruI6JsjoL+99HtzrFihyJc9C8xwCJ0VDkKMUomzMAiWaDKmjXj2Z6gHbhw26l2BuS97HD8v4Mm1o0V14gYK3Hw+Mc4F6qkoiLGt1b15MIuW5cQjodkcSBV7TwDWZIJefQr695dm8rgzOFZBAVliADFYo5C\/GYRZo4v9vldlxte7GDPuCBxNu45Oh4mRwrvwx2xUI\/CRNbyV\/RwoUEnfI+e0qjkxEJ3zh56ugKwVJqojqIbYervx3MEDZV6EUhsA6Z1MKBc0c0C4nIL9qPcwYa3yZtTWewpvdW8NqmdEgl2PeQouKMVxIbdUtM1sQkfES45d+zdl14X+iZ\/4xtxRmb0OjMCc+62pO3K3vJS7QKNFJPHK7hp3kzxTJSZtsXRh\/WGr8UzeLIqAfHsT78P+bquZFkAVW7DOwY2SKxl9cQ0nKfti08zxOwefBPvjCiZUhIC8rqftMzO59qntFF9PCy3KiyDhi8UE9cIaTldnP4PkOZdoG+BwPuaJ3l2KEMRYWPNsf9L2oKxDxz1ALubER\/19C6k+jlLXn3yXReiE4Hmw8E9ejhPxcayYU4jTiEgKXZKA9OBxPdzfq1M\/iWYHM6CFXw1tSZQH3vnxwc\/ca2Q5c1W+hznPApmWJUdQMVZ5bJ7nx5To3f+nzdsDzNKFHPXnFzcDKPwwfRw\/iW1CaXosJv87cWszbW3W3n1jzAcB6Sor6BRNkOwHbQgCvalS+3VWjLoSxSgc48\/yj0KS0uBbNicu4kFI785uYAc4o4oX\/VZiTzgyFkt6+cY16te2oL+AUuxC5iti53R5nwLvsNvXsRILvsoz8nR+n\/+LLgWKcpWOU5eLVQIixKqa7VWC0pNHTC4PXgkMN0QSrZg3QPeQZbSQIhtjl0FagzZRzVnNg0vEqJTlLyytqUWTMyrZdu1XiNiBUqMwBok4oNYnK+SPTLNyh\/IRS619Eepzw4iND\/f8K0x","iv":"5cfe5b0487940177bd2abc83445d7db9","s":"9680f07ce50ad65c"}
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