Fragrance and personal care
June 11, 2021
Ana De Armas is the face and voice of the brand’s latest love campaign. Image courtesy of Estée Lauder
By Nora Howe
Beauty brand Estée Lauder is reimagining the concept of fragrance marketing through its “Dare to Love” digital campaign powered by audio-based creative storytelling.
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","iv":"984cb65ac17c80207895d211d4374722","s":"430604f6ab1ad025"}
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