Fragrance and personal care
June 11, 2021
Ana De Armas is the face and voice of the brand’s latest love campaign. Image courtesy of Estée Lauder
By Nora Howe
Beauty brand Estée Lauder is reimagining the concept of fragrance marketing through its “Dare to Love” digital campaign powered by audio-based creative storytelling.
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","iv":"628fb56d318ee1868552e53f393c55f2","s":"39e0bacfbd53a58b"}
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