Fragrance and personal care
June 11, 2021
Ana De Armas is the face and voice of the brand’s latest love campaign. Image courtesy of Estée Lauder
By Nora Howe
Beauty brand Estée Lauder is reimagining the concept of fragrance marketing through its “Dare to Love” digital campaign powered by audio-based creative storytelling.
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","iv":"199bc5857c54b0894001623dbc7d1031","s":"b9beb168aa0587f4"}
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