Fragrance and personal care
June 11, 2021
Ana De Armas is the face and voice of the brand’s latest love campaign. Image courtesy of Estée Lauder
By Nora Howe
Beauty brand Estée Lauder is reimagining the concept of fragrance marketing through its “Dare to Love” digital campaign powered by audio-based creative storytelling.
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hwtPicSXIGpcmPjMqXWlFsuYKJ1HFXIGX0QWiwJtdXO0vb3eqwEPJSj2nKTkH7Jh4FbO3rf947WSuhV7ZbMV8hTWsBUSFc+y8SAhgl\/cXD2RKKWmNWonfbnZQXXUzVjd1j6VdvstupioYZjcMBdVE24Ls8Xdjlb9gAdn+Srp4s\/CxSEGoP1YEVEuqxe\/G4AT+DLmf\/On0Ru5dRzADYR4Mcgw3parhiUyLDiVQaJpDR6In9JIVS0l6vk6aFrV1ezoQ44vSyw3NVPzNRAdHwG+s\/ZVuEcImAoCOsKDqAMMK5rmkrFZSWREyjacwK9Xzoo5JAecO6iRxNc4BeQzVQSOvJ9yUzQ+yCpjxypQBw4U6LnXAKZrtWU7x5+CV\/OczBTm1E9RRWL\/83wqVaEU22xCiDgAl\/9C8fOS4ff1ftypw0+slaLl4qvwTMZ9DcqHNi6F0INwVK3cSzO8b5n\/TclzVUKsFU\/Kj\/pMELMQ2ALb2VRqGSCIfQXGsWPrN80gL8r8DPbVnsXOOvNCWNwFCH8\/Hvl9uz5DOWcLtIfKxlYjT2dAganPNZPCguBr8CZJ1PFbivcijvIwKf+fxQVBeOgkBG40D3CQCgiRq0+rSSNkdoFSg0F4jxQ98wrrpM846apEfVVljdVsbVsfSIVwwUjWLV6mAtwdn0Xx6Yq+XF12gPa850LvaneSFCxJ9jDYaFcu9QZ67N3DKAJAUBXsmT6FYpO\/L8qYMwIPhA4508tb8XhPWWJjocNUhtqciTYJD7ZR\/3+4w62CBG0CLpa3gmnnuRfZq8OFpoG+18U0f\/s+IJ1W6oKYte\/Wy5f3OcXuyX\/vjOUBCHoNz3kYSAmXuwnqWwaQzEQyvFPZb6nw1RqQ5tmzlhy6ePxDQKei9BF80uZh+2GocxqPC3lyq140YF9X3lWTY8j\/Bo0m5kMc688HrvQU+BDy5KrqTTrrUkW5ig88jAWf3\/sRhWenSXYwB\/pOiyZdgNeXgH2jzGmH\/JKVoVBLLVU9B+jnfTfxJeS2lkAJIeLU5OFOQuBPVGwNZgqj51AaQKPd\/4mntYRLTCCFg8aGy3e2M31Z3jU9PvN62fVv5Fby4vlxpRSh5e55zxyReQtA93eF\/pxRKl9hViyPgOsvQFX1nqdafv9ahpweFEp9KyJ8ryWBiKf\/IWDXx205SIuS9GRPAVUZVyvdzTsfQa5u0h4AAqi4+Zvkk1EJAsAIj6RS92npNnqQopq22B7Ti4+tl3yArbHcVLO8XIiMU3c2WEDNTj5CuaJPfQB5HDvoTentV2I3u3O8UjcJRCnkuzE+415aUILnBLl9LV+WbJxLHTB6Iv9bFwwhYjWtySFKH8WMu5aktlqayk3PJpq8ebUPYxJWXcZSGIuu0KR9pJJ8InGRXZuhB66Dj\/I2Z17PrQ5uvJpcIkcJ8aEvIklsrn9U8j5cFMxRQTJF+b0r7D8gYkRdFIvyUaPmj1FFBvDfu0fJMmH2SiZ8FSg6qLiRqYpdHUis9BA8odRQPeKAqORholzCzvilJThqGe15DmE60Kb2vsBstdiK6Uwi0cMSmPKtGwcvu7QGA1BSI\/wiDxsltsKdOGaHcmJpOfecXB4vvdxWXdT6MRuyF0L5pDPcBfPssoCRGwtny2J9SBPR4eizDqUCwAFNwTQH8nf5Gm0yeBZFEFq5BnWQ0+gFp\/AmUV+PNt0cz3kjS6c58Oi0q7h1Wj+FS3d3AB\/fEitJxqL2f37pPPfGolkBHqh5C9hXZk0z4pM\/DZx5gUdhM7bH+g4rZv8kCBsz7UBUqpfHc9SU3+E5lKqq2fxkexue3hXoXPum9NKiYg0WKEi+QopMmcTwF3s\/7ZCefbh3aEKnUF9Ek5yxKJQDX3+PMSQ2siB\/lUbh\/UzkQm9C7PXRAw9+r0mdNxpakdHr68Qg4on8NpDseuXIPYL1KdMzXLg2BvL+J\/PlMusbCz0Wx0Y5rh8p\/2VTxP6wAJYub0+Kjy\/lZBYmiGxZcYuJ5BqTBlG0ufJ611CPQhGK+16Jee48I44KUXqCT\/SZwzbWOaJh4q083aTxk04eNsJ\/+rruQ8eUj0veJmKqfQpip+GMIPX96iD96Rm8KjVV\/zbe\/SuCShSy3XclqobjY5+YdmP5aGFeA62LX3BERBZt8Ka45BKY+SxfGL0zn\/N5ClXm30zyodWGPWO\/Upm+4y6R+eC2oYCCX6FY7bjJq8041KOriQxPR0QQMxfJ+\/02K4jNfQlzdBOa70lDtGuSLo8zf2BWXDTJeNNnbOwhJRjGslJKCxR\/nlT5ZIlBebyP6WtwccbnIQNAmZd4\/QKphedzuIHbeWRY7j4U3d2qFljcQ+v+0T\/NSErB3h\/Jg90KJlH7TmKb+GLam\/NPwHjTN3UEmchUOiQ1dikZL8cZa0NfFlrQSs8VPgzrPQmXVdkXg7W4xUDMOsfZtTg5iI\/xb3InUOqTn\/calOM9bUzrbknJPwaJWwe0wkM\/4ns0TN3d3owghJRJbGFYzoofRy6z\/YE02CjYRxgDpMWrAmig9Ec\/fhzCgS5NeuptBXKitgBcBqxI3JCvfYO7tq23MYD5dLi+bHmsPJkv1+xq6XYyJ9gvgqz26IVUB9grY47KSJWYFWHLLo+RUWQKTYwbE9w4hb5lsf0E8AH8mJXCnL6ekxV9upl340ezfNeGHJ6lqiUxO+pEJ9BrNG9mZD9NCwF9JQqfPF6PzAjhlXOsbugawdAb3PHpU3tI43iEHDun5iScRCqMRjajrVfythnN798l0hwhCRLqkr6qXk+xkszWPFDNqN+TmHvoYb4EaURVcEs2x4DFFGZx8LHayDc+qzAOc84jB2UyforrZRevgs\/66VusEMFxdz7nPT\/Qn8hliBUickh89LfFQ6dlbRpUpFw3Hac3o7BbswgIXDCXxaKWzi\/Q3sXm76m+fvYKBifarNCptsr1vAcNYhwocWxWDVvlgu+BlHnrj6ljbzNvIlLlncgZKtZMPD89DGr+vOVLp0wjncP9dm0V+j8D1FFQmImsUTgfr8hVudU3+b+LV6icsHCHHmREmpe8XXQ6KIsDWenL0BGhEF5vs8tSAbr1RiF2oTFYHnJP8jhVRDcHgbDjgzjH7xDRN2gglcD3HxU6+3yi+nTCrQfF0UZC6uZ7fdWsrvKrrtU7luZnQAN2\/59\/qDxqVK4T+7qwrmm8iO1rFsWUyM8ub6fakPjxujaOpPCRZ33N9JjADHWvOY7qS\/Y76YXPKg6UZ7ujU+brHdxwZHX+vUXhpLB92L9acV73yDettCvq1PQoKqrcsV2crM2Gte\/EshKCJLLZC3+HY0vs9mMKCbJlr8OvNvZ6+BEch+03Afvg3Kng8Yq3d81usawrRVa4BBBxlu10VJ1z1NXiUwl6fAAUdUxs2\/YrxIoNfFEZMyJ8RPT\/wE0FQwM9Us0WS4pgBCRucfhBqC0cZeW\/nTLxOUuYnYqhwmpcyTvOjwGIK+m3KTEZjfUaO2Xsgqp0OnXiWhkHaCGXiwpusj9Zj8I509PxyW6h26E4i4tVRWsi4dxVorsH5I+6OIcQ3u+LX2k7+fFb8A9jBEpSqvwskA\/mAjrge7i3mB7jGVfrQpf87+Xwo7cvC0JZ8PAela8FnFzSfQ823yBcNO3Ey9pJku0y7L42rnRsbAbuKwfdWlhZdt9pURIGO3y5DYid8uwf9vZR3ZFYkBsEQ5L1T5I+gi5\/fIuJotDqA6EQe9DahKAARnGffkSjVgxblkfdV\/rfncKEZG90tTEGfrUd81Xj5stKQNjmDqfUeTpIlVPAVq9sp\/zlkDi\/flgrm0LPW+1fAV7iDzvKx97kOMM8dVpvjEjV8N+Q1sQscaNp3MxdTaXj6pW0UCfVnmKo5OHdDp4AEW1j8UKnptwWXzgY3Ncbb51rUVqhIIioYlShH7TZBJFK1GQBx3RK2bBWkLwM1tnuavZ0grWVL6k0aTblP+OTZsxxGyiqFP0fFHZ24afhGZNT0w5Q2cyntKn62hCCU7+U9Io7UpuWxUdPKPMdSpxFja06icaMuWWYOoNGqHHqB8yrtu5clHPgYDGtTIbXBerInlsfvAPt8cbBspuyBbR+eMeeUSmknp3uFnOfGdb+VEb56DxGi1PFL9gh67gi8VFhNUAcptNfaivqmueFYa+CqWp1KSA0BLHQFhoNu9kCtY2HGS2e618UDr8G6eC29Dk84k4y3S+ZzXJOzE\/+ypDOhpEuI5MO+LIKY4+nUK","iv":"a378a1af5cf26e25e2ce6bc244acb520","s":"570da2dc83db0793"}
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