Multichannel
March 16, 2016
Kendall Jenner and Irene Kim for The Estée Edit by Estée Lauder
By Sarah Jones
Beauty marketer Estée Lauder is appealing to the next generation of consumers with a collection designed specifically for a social media-savvy clientele.
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","iv":"021057d2ed4281faef5b3aa9366a5466","s":"c5048962e5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