Multichannel
March 16, 2016
Kendall Jenner and Irene Kim for The Estée Edit by Estée Lauder
By Sarah Jones
Beauty marketer Estée Lauder is appealing to the next generation of consumers with a collection designed specifically for a social media-savvy clientele.
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","iv":"482efd7c27f5b3fe627120d88b0b65a0","s":"2a568d83a0c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