Multichannel
June 12, 2015
Kendall Jenner fronts Estée Lauder’s Dare to Wear Red campaign
By Kay Sorin
Beauty marketer Estée Lauder is continuing its efforts to appeal to millennial consumers with a new fragrance campaign featuring model Kendall Jenner.
{"ct":"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","iv":"21657d18c3c3f68123df287e8a8be10e","s":"b7f329cefb10f2ee"}
Share your thoughts. Click here