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Multichannel

Estée Lauder appeals to millennials in new fragrance effort

June 12, 2015

One of two images of Ms. Jenner for the Dare to Wear Red campaign Kendall Jenner fronts Estée Lauder’s Dare to Wear Red campaign

 

By Kay Sorin

Beauty marketer Estée Lauder is continuing its efforts to appeal to millennial consumers with a new fragrance campaign featuring model Kendall Jenner.

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  1. Diane von Furstenberg named Icon in The Time 100
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  5. Maserati revives racetrack driving experience
  6. Off the Cuff: A Q&A with The Residences at The St. Regis Los Cabos' Cameron Kimball
  7. Saks dedicates flagship windows to ‘And Just Like That...’ display
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  9. Luxury Unfiltered: The real reason luxury brands fail
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