Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Mobile

Estée Lauder abbreviates fragrance film for Pandora mobile ads

November 14, 2013

 

Beauty marketer Estée Lauder is relying on both audio and visual touch points to promote its latest women’s fragrance Modern Muse on Pandora’s mobile application.

To read the entire article, please subscribe or