Mobile
November 14, 2013
By Jen King
Beauty marketer Estée Lauder is relying on both audio and visual touch points to promote its latest women’s fragrance Modern Muse on Pandora’s mobile application.
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aMFRf9aD705A9ptvgHP4zzodfKoU5FN8VvCG0ZEoBQUUS3EOJVJcU9uHMvEI3lZ1\/neXzPbZ4aCUIzHBE0DZgW04LieWKcymqPzRYOEd1aV+iDtjf\/QyVjRbe7GNDLeqImwSnYtTwbh7z+Sa20BFBBeX5XubX04XIv6XdMu2RwpHIu\/0UtIEqPnkX4OwmxxZCpa5AmaRKLuTg+H4Ny+K7Yy3awB9fntwlz8QxkMWdMxAN9HcgL0p5fhUTkGKllvUb+ANc\/sWholLhbWkRffZA5p18WvLAHDsQSoM4WgVICAgGYc\/\/z3WeC\/0YSJHlp8gPI4WjIG3uWgNaQ0Dpz9nKZNJ\/KkBhJ3WgE\/Z748ubD6kKEv8iNgIstA3lgjvO2xseMGANeIvSYSUst0XkUM95vw65bdAWtUIYecnDnAO9oG4xJ\/aRU00961hCiP\/SwAotno9hpxUtZCfM7GM35AaEznympdp3v264MbKZ\/oUt562KQx9dJNqf7\/6tAS6IExGvooKAXudzHhmqJz9G51SiFZh88V3JeEnyNTrTHzthterOgnc4roYxsWvvnHfuuDLm1\/M+j+A2CMF2rCoPwBq9w5gWCflGC5IaSvS+AVYI9\/z8NOtQ92i9B3uQcs5cyBjaW+mWexN\/9uVCHcW+9k3ZbhYJ8BSD1UIcO5H6wWy03erA6Jw7XHHtGwjCmBWqg2UrXaKIVNfJacSlGKK2gq2soUwNcnetT7PQ7A3OaE3AguRFlD0WkPyzHrpIbqa2K4USovlfPGPTq2XHB9wbdSfFRzJhWdiBd5\/HOqI\/CGwkOsRB4gS2SuZVxCtqeZJ2sTYJv4CRvcgoFUzIn1x98X2LkaOti2KAqk+9\/v8YMm5ggPusyzyY5axuJHyniskvpypCcjRpOr+FPso3SeWTfBiSR6imxFuzarrb7AJLuFxgKjO1VYWnjoUYTIXPIaFNAzwwJ2Dka8ZPmCJjhmtB2hH67TesSwbT3z7c2R0aIT04p0fS7OTeDX7Id75qVzF9pUf1rzY\/Or4CQsAGdUbIrYAe6tDrV3IY4Vnfs5jPJHp23MOrTMhRJqKGRBDXcxzJhR5Yy7mrjvHkLaTN0ruHt4rAS2kq4mv4NOWrqgZxJuO\/k4Kv20cA7pFjwt67\/4pIu8JYFMPmdK9vLMY3vLgDXNB99o6Z67z2m3FuB3U2JOgd+M0\/TeJX\/o+ajoUd7o1p1k3T8e1\/apvGb1wcKMIFi8Z\/T8nMBmz6A4HtNfGyGdknjzhNij530n23KRg0p7OOr3yojNktT3x4j2pdviFoZCEQ68DIJI6K1fqH1H1xvPJxr9udBuFuI1go4rz0giFR0KlWFoq6No2j4ClcPJM1SPomkZSIrFu0USiyngo9dsYBpEUCYFAYLTBf3UJIkHPnIKzODwtKUTRiefEdpK\/hrgZN+ry1BnWy79QbqxDCiG1EhvKNjshr+FUS56b68nGw55t2bwQQORpPQBTdhl4TTDIK8EYfnJl1UAI0xLfOi2zB5frFdJVX+FTuzKpJkZY3AtMRDmpYrH+vCqchVU4n6JhNRB1lRpr3veWn\/fAG7gHKg2HXOnVtabvNIm2WIvE4VLGj8A5F\/GLDAbvN7wyDzy8aSjmsI9dBtjuwUU6AE4ah+RDVBpLCd2PL0rBSKYUJrck9Qzny0+F8dFPIi1kkz8+3eklXRA+LI5SRX+E0bM4b8Bnb0eO6UGDCjK2ZzTqLlp2\/3aiqWYPYJn5Io7ZesccXNY6sDr7kpcgzpOzjgXRcbwgUOjL3BV4bdUVZt66rTpa120rO1cz5JI1M0napvhd4\/vlbNtHBpCKqVb2zWCbvJo36hUsQBXkNshCpOwhTkywFLTARTSkHWY2OZCcmFDbyBeVZu5uODmX89Ec+\/yq5e1\/Ni14l1AvSMOTuaYVtNyoYA0AqhOxVzfko44vIsN6B9\/JpiTvJBHNR+7OZqne+b8wnUYtzsBSqt0ZUrTfX4SCxZOG7L7zuJjzu3Yt7AvGk1CUZ6ZxgahOfyYeuoLVaXKB+uWUMwHNvEmmu7xNGl9TtOQEUOv+2Tx+pCQVTy4pxfyWnWR7\/Q8BG31uHxtLoqkstz0CLhdsqQ7fUB3jNDlYQ4ACVrwUpgaICfi7qFKO35JxWHB1mfiWk4cVKMF4gJiymiBN5Fridx8kPW7UPjERjji7Gps8PHP+WHYS2xZ4AKcgiHMbt4m3TWZRWPsPTtjcyXL2Qk3bV5GEG19dxghYd4UqsxSGGWySTq\/cbMzmsQBgDb70VU2VQiPHsppw6294z6MlRfsjZaVnVpw8jwYQTFbANtZ+s7BOxfk1eIMDB4e9sFvCxrVcSjrjSC48OnlzoT+8vNQrs1nJauFO8K2isAf1UCHFrrd+ZpSZJ86CPYVGSa9st+XnwVHxHQXLlwReaHkvsrmx6JT03Ty0WY\/e8ywrGXC9d7Wg80XN7+h4f2Rzb\/4bknSRZZvK7B1LJR3BPRKjhCKgV5jywevEu7Nt6gWXABy3ukP77rARMlG1gjXybtN0Nv\/MfDA6N+pMrMUO84vL29LvGSZxLLqUd7M75G8kIMvSYLw\/ftR9gzkW+uEs4LfAQW2mjWDMAed+Us6FM7cO7SB2ia5F+1ifPnEoWU6KxzKQK9Ncr89\/z2lto26KDRdLDlcIfwnq6M+6UWFXBHle9X3189DPt\/GLcCw9rZVc1VohjkllqEkthxO8W7QSEI8WjsnV\/evYMvKwtTqhBSXK0Pciv08tLo9N321Mg1Z8P7viqz4Zt9XYih1+H3EBNPJ6tj7FcdTIFENXqN2CNVNuxU9r0\/G3aam\/BKpWVbWdh0GwxWfoAWktm1hrsy9nOoOonbqtmoc\/NyPE\/ppTCKNoXoaQ2JFeXd83ddMQwcyaIg4oJOgU9lmfrt+Mto+wU0jwAkHqod0DP1OSN0Mp3A3B0kP2E9MTWGz\/JIfgsBuT5vm+fp0RxyokXjWCyUGEqHreWDg2eq5+oADBNLy6H1RwNap2KK7w23S5sdOV6CIjnDXlqSKoXLd70lqeh7BzabALhz6NpWRdIW8+vMG8CIQWnkC5ngztnS+EH\/Rz4b9HZ1K7jMfFGATZZBMPlkZQ1njpG1KETA9SSHJzPaheB6SKF9GqmcMWi7u7cyWvzm1dT3kRbQtKhLILRPuw2ngwT1Kfqb+gKaNCsQlgFNjyNHoOtkPNyY0YrBSXz\/eU0rBOAeEuP\/ddSAnUdwMo9YkZ+qE9eNc3f9VbGY3kA4aghNIjW52ETbjZRwKycUJ6eJbTGdtssEKljHgPyjoYcLpgLqLunbERiLhIwfvQWlU7OeHbYtvI8FR1LMr72TLQjnEU9vUciSOK4TaXS4jYqqyjT8lGA3Gdmd+UrhB1nHIRT0Hq939huuww3GWTa5YCZ8x9rJnylptuWpkBqivCEKrDFHxPTNFiTopWpRGl8G5ZDMWIqOEssdCyaSTqnB4JiVuUoD3LGSEB\/eEK0027uInS6\/GchHArxQ5Rg\/W3F4dHL4GgJ1JcUNK8eXnFYUfcdHM80UzJn6HzJTgpTqZ40EWDpUyjJIw69aI2dE11Y0Nppx7HIOO7GNnQE4dnjFkBc2OEbI7KejD2cwdRsGvhj4f9IQHnRDpRx974osGUE3bPXnd2x9\/g19QGVgTU3SI8l8UAFhpFmHpmh48Wa4bWwUvF5pvK7NMNOckF+4BvNCTnQS\/psKU3ECm9WHJEnOwHi4+3UkMCB1ysfWkk4Q\/fHbJxG3DnpQT1QkuznbYsHs0nqfewjdx3ZoWd5faGqlK\/fcNNhNQ\/pygpujObNzj1pd7XTUZgF5PWXaNdWTs1q\/Q0BpUI3vUHBxAn1wakVw2WUT194+L+y4qrNTZIhtkRgoCIUijUCFZ4dYVO632EYulaYVk84z9b8L5Ov1y\/zzy\/noLkPG7od8e\/LFAa8lh8Ho0\/Lf1RtEYnPECJ\/BpMehQlZG1rGyZ9C7EeVqng\/NpzEtlpnwVJyJKzB5Z19C\/vVHSXobNSEZ+Bq2Kb5XtbSLVyrkhnglN2s5Z8mkFlhVPWLRLIA6rBicIAPAcxnfad\/GfA8XKR6sJt8shjbEmU7ezQ+4JerXMaf6oG22OhQOBqQKAkIcDMtQ+ZIYjHQ1yvhrF0NI82yl3dW66QZVSg4bfUGXugy0EfWpjQ53a1jiFeDFK0qQMf628KXJVWWX+tuJtHwGXTHPi0Q471c8hO+LVBZEVvdv8sHrTvj9TUXsb0rCic9QOojM7P4QvgZykyNfK0Fmxe0b0mxcbBUkcruMsgQn6upWRMz4nri+zt3kFwFqbp9UBmQ7HoMNTghY5iGYwc2uADKTKo4XBoAd+Z9UWh4Czst3up3iYlGwbmVFoYhrcoNi3G6YxBB+dmBWKUSFrjxzkulo+uYS9PJd6kNvgB9IupnXFZhXxk1VB7oXPrLVOcYOPOY0NvHm6XU0u6OLRg5T4SK3C9BYFOB3w+30RekOgsHmEzBFUx4EdyP\/VtoAoHCxmlJmi1jnReZHkR1AZRony3yfF5rTiNonpHlSW\/8Rl6TLym7hjFr87bLZXxHP2u3Psqsw6EN1I4NhFgqmGnZbaR2y4bbWcSbTqFcjK4lc+g\/vIK+9qUU6mHP+SMfbrmN0WsebiZUB5i+VQ+GR\/FPeAQpQLWtqfqPan2\/xu1fiLW4Zm4SfmIzW0kej9lapM9K+Ed0JDP5qXou1witw4HVGvQgZPGIcgpnOiwVNqL+HcYz3blP2XkqBQhL78VaMAjzWT\/fAplnQsCcGyHhjKriIwnbbt7zUCs6f5FzZJ4RoyA6W8YMWK06HxxNMK+Rj38EwhBL9M6gF0WrgCejkHE6d6Gbj7g+7hBGLwNu7iLafxDx8P2swNAFuBPgu42g91zPrAitzEgIqKKu4NhGo6g44bTRlfuNjbEuse0UEo3+jsQlOzvnhmENi8H66l\/HE3\/zgbfrbg5lHETI\/BnK7\/1jhmGkVSS2RdDW5O2wMdhEuiaXUR+oTgJZvWvOxJ\/6j2mwY4t5I817XeHEZl01bBItd6TEmDjcmywJgNxW23Pd58mjgdq8rK5ru4zydICrWdy9ubFrzbK\/U+NdRG4wN7GLAe0ypgKxIaUvKGLfMB+RUH8q6CRGX5BA9KVcM+QBpHLD6YOM3ZlIPuQOouyPu3eF9wy\/aC3KqizEAvLvNVbHjvKmUbyNQHJht8SP0JJDOci3gfxdit+9kBFqi8IBHIwTabkxLLrhMq1qNciAg+OppfEYnMZD4kv9f97ucGDtZAKGLf9XbudSvv80DSvcb3ruVho8Vd93rE2ZIPe9vWpJZYBGXZQxCry22bResJWbyqJ0Ls1tV4IdKYvSdhsNTlkzAbm\/J5DeUL\/593oGyCnGg+Js3iBrVROU0Avd7UCSuQCYa07DW7A9\/hZXOesWt2M\/rondVpi1rJ9Lrcz3c+g==","iv":"9a7ca7e686741b162f53f906193b93e4","s":"89974a615d9b1ab3"}
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