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Dec. 25, 2024
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Marketing

Engaging millennials requires building authentic relationships based on shared values

December 1, 2017

Digital tools have reshaped the way millennials interact with brands. Image credit: Fendi

 

By Danny Parisi

NEW YORK – Millennials are the most important segment for brands to connect with today, and doing so requires reengineering how brands think about their relationships with customers.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  3. Dior goes for gold with flashy J'adore campaign
  4. Brooks Brothers print campaign uses QR codes for click-to-buy interactions
  5. Krug ID app creates mobile reference network for Champagne lovers
  6. Mercedes exec: Social media efforts should single out brand advocates
  7. Just how disruptive is Airbnb for luxury hotels?
  8. Image-rich, Flash-based Web sites not SEO-friendly: expert
  9. Michael Kors walks with influencers in new campaign tier
  10. How can luxury brands tap into the back-to-school season?
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