Marketing
May 18, 2018
Even Chanel taps Instagram for influence.
By Brielle Jaekel
Over the past year, the number of posts luxury brands have shared on social has dropped by 6 percent, but less is more may prove to be an effective strategy.
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ACKNKP1wEKwl9TMcbx3oz2UUC5JakFu8DUd+bZcLV5T2EP0ijxCAuCoID8llq44QO\/sbD+Ug6HOMWbUCM9ZrEY7PmW\/WWcUnWiTjnzc8qfNxUxBUJH6sEDCcDzdcswgf10RSVfLb1dV3sfAVRqfJ11mK\/p\/UDxWwPYxLYZwtaETWoDlP8MuWc6D4yxU85cZcM8eyXtMkckLMUDePjEc4k93HXe1arYuwVQkl3+jctCfJS4jLoLneRC1rKAj5RXJWMuo+Q6dD0R3bVDzQ6+BiFWZC2r8HozLGcQGkNbd8MusTwgyhmjx2Im6q89G1ZeG0jYUp3zMvwcK4gMYbdAEFVMgvG7vrbLhnCKdAVaLWDWGhAuk0ZS801EcG7xXYSb8Ik6i4c8xmHAr73nQ7EcgewnnUMOvxd5im23KrXUBjE4Ddz6MKikMxvRKXCn\/gDFvwBxojRlrj4fd+s+nxAnQ0xJclcgHAdGbBcV0kjHuxGYeq+TuPhyftuMjWoFo+5Dtvn\/6ioESwpJL\/7sZ6EIAviiDYZkuyefWrzCAmprETER5lkM3G6WNcg3rhXKGlmwZyEPDsKYfdspsVFPlVamtDSwP4nuGITUlbRvVEIDRJFaznSS5b2zvYIqofxP\/uwgpZb8Sp\/cbjEMEXbxrYEg2HC6ldqyEcNWurw1snaqBM7mfmvOvdG9Ls55lL8RM+VAOFDri6TAhUw9D7\/Q6aorSGtyrnVGlu1lama6b3\/hhjQ4b6cbrQSyx73XpAmeanBnov3RRNVXMBZgwK14GyNInD2GreUJ4VvzhnRDFthSSdY0z\/q8ojElqiNCpLydr2BqqKyIUbzGGbPU7EjM\/LQzUE9KU9tq3jhXM2YpdMIwco3UQLqkwhHbna32asRyz8OaT8Y272hC2UhqTfVm7NSwvKSzfU7haMOXmZD\/zYz83AZE4uFSfTAN5p1hJ7QVXpxmehuOVDpFFrj2N6vrFO1XD62uscfdWMsJ\/ElCcTj\/a4tSMGHTCuTaZRGL1jPLyin7J2fBL+UqOpxpBeTCxd\/wR6uOa5KOTkRNWRN4CYe1ksSLV7DFzd+r0NNOEun5aLpKSk5yKkzaxUAvwFKpkCRc0z4Q4cxOoG8ktnEaNxltjTGZn1\/oj5ygH0BxiHsJTFteRRMVl2839TMOGXKutC7B8mko4ZLFAJcg9wkXC4tYMSaPgkIrsQIkyh\/KVhLVUdWhFT5hFJQ3d6n01AbGUYXRCcRzyfykyH3staH4hu2HbPKNyGjzVMSTn90mwHLHUYzHraPbXo15QHw4WGf2lnW2SIeHe\/gH1sxys5\/jHthdLEXiNl7RaXhxLc9DfTZi7pfE8ohvGPlOcoSvd6QM65Nh3\/r38LsTDTxDKSfMzUu2gdvZ7vY5hxxmqbSKgS9mbBmfWxdfzcRQuG8rEisWel8+fmZg7+oSKfiHTWKNWscPsTLqG+C4Q41gd3J9qTr\/n6i06btPT+wuykr4hdSSDAu+NFtrD6MNzTioRtnCzGpt\/vlGkKllmwFrS\/0UiIihcYozxkGjnT6zEx7q4t2Ljg7CYgxEaoZmYAJyq7Vb7akscmw2Pv3R6Ow9BtBetsYXTQeS20HOQaggKdvIdmQfx7jz1q6oEjY5t2piOaERLPpx29aml4WNDYhDZVcdQ+tCVJVukiyMueEyBEYLAjctHqLa3mr1GRBnLS5IYqkfug\/XYs6CoXv4rUbXVXORwgMhRzZsfjWsxPoNjhKY0HYw2J0HJCYhbkYdBC09zRVFZfcQrIRNaomPeKAwt6\/KfhLs+SjQKhWRbvMq9LdTVf6B\/bl2C63apMjE4uWJ6ic+SmM68XbcXWdGLXWkZd6NnIxNE\/gn\/frjaTHrAxd6Dw1d\/TLq79fROmSaVIfat5pweWd6hWfA3oPxhYdITdajNhgh6uQuUJz4U87XCcEddBIcdan5ioIk\/r\/ylopeGJugU4IgrcaSVJkh55EjGnp+dzJNtufpJOZXffnUnYnq3+OFtuynd93EV6mH5Aqldwc7DBFOV61GQ3d\/8PlmQ7QGqM0kz0L2TdyAMcp\/qSGePacLQ7g447EktvoUJbJ8wGnmthkS9pkNnJzJZsIM\/lrNVKuok9IFCvupAfH9nurM6F4aRI6lnr7Xi+xTb5pzrbMjIitTJokL+\/T6LY+ken2SbVaO+tX\/KVZPA+6KuKWRSKxfm9lAYTNvUWZGil00xFbzeF76CvBNVSwpq+zlRsZKVea1HnZZc84y4x4yR5QW5vIJC3ZC89+NkOBhI3V1nFKhk2YatF7ueO0GzoUMPkX8hUOK2\/VM6W5ma8UdH150Pl50UncvAFiLNkn0uNqa2NTL3y0e+MUolPq1CjxSuj77mcuvc7i6gIB6pVtQ7l6bDZ2RUjQL4Cw6UKQwpFm4hTOXkkjBcPHd5BVs\/1MhjLw\/194ykOWmIFMsxxuwv4eW9atUaBuQEUCmIOLZ91eDpmX5k+eNXo04O3spDI3WnYTGcoUFM+cdhbOwK5iF65S1ugQP1rNcNC6MVkKYKJGmQxXPQjMz6Dcz0wiF11SlPSWAAYhO\/oJBi7A\/HmaojxZvpsW2qdpfvsmiV2Roqr0sECGjBtY\/SDIp65UDmLeC5cTKJSksmxwlMquKESW\/vGeIj4MMJebVxPPRSMS2sZpJaFLN5mSfzCImK1S8OinTQQSUsr3wntiQsTG6pCwtLKKSoWU\/pi\/VBFKWqSRptIJ9gT3KHXgnprU2xnKyDDVQd78A8+vRuufj6CAiFsYKJXyOfDuQCMtgT0gLImQqVannAZww27s6TXRRTCOe4GtGb0L\/6KqPDLF7hrb3fEjpO+KqBy6UN9XGP7xRSOzAABqRzSbjgBTM+M1Y3yuva5TCGLqSwrQVSEeY7zOiU8M0YmmPot9pZpA6e\/nzIWfGTWxtqeVvVZEll8j62XFWl+jjWx7m+sKwcGGsl4Z8YC6bM\/gZaTnwE5kj9ZWVpZltJE5zBNbamsY4IIHalNIcoHrHhb09ABn78qOVyaYMOi+C8AaeWRe4F\/E98cb+e1x5+Xeru0YNk8+lsocaPejhlqpfcKM9YqlYY49CHp9BUDZn6Ocjp3wvFLUDV3f6J0pGOyTQCxs6jga04I6jGwqmA6+hS4ZOEg5kWm3DuHGs\/D2UJsoRgYNZa4Rnin1MEJw2RLVZmkYLMmAP0gwsmWb5SjXzfJUDTcS6mlS5nH7R36ppcwt9CVf3lb0nkwU6\/eGkbrn6wnEmSNKW+3MuEFV3yL3NutNZXUzvbgWE5RyVUk\/A\/fcf4E71hRzGLtOf8I2tZTWiNda40n9bLBpK7B4zpEW+vWqLhbdypPle4ppgEYgq6mmv\/km911KI2kjdySJ\/Z630IU3NqT656dTLYAkUYZHeYnCn7vlqj5sykvaFVKtqbTAEFSZpg4bUMVKf\/g5NEWV2Nb4jlB9rbzC8Digh3ldj5TBoGPg3OgF0YYqvZ\/EmHhnGKVGdePw4XaJJ+WCZUT19K6Ve92ONkA5cq6HV+JVwpSEFL1VhA\/0\/Yq59pqX1JEzbc0UTUeDRU8sWzw8nkD50Bl8u9AltCFpqypk0WMs9WPZ9dPcmOh7CGjQe5WFFb7\/xNqhIy9Ti5wKtDzC3tOV40fwdlFfuALYPIijxYSUsbHjgEoFPOJeiyKIZAe0K0Fwo7j+6fEmm2xM5Av3QKoX0+uS5kDb0H73rh0b7zR2ka1wbJL+jclf0omVXt9aQatF7NNIWzEnRFwXOwwx9hKYs2B0CcAjEqKi5JtVYa7y4jIhcwQb5iOrbVCkIJO1nFtTgy01wvNfhIAOyv92lXvpruXnmzxermzsUQuOZmW6TQBLGxv0BL5H4zdkz3nvnmKnXqdqyMfHGw3MnWVS1Nylq\/2SwvvQBnz7BSVqVxIKJ2RBOqSBmRdesL1yL5W2PFYH4U1nXEuKr46NAoHafiNwI0OAcQf9Q7XJPaFhAHmhGtrDtqlnT12f\/L8wilVEDEvD5udyqWir9csmwkjJtyaaKIts1mMSnIAzyNhlnECCf4Mog7ejpzSdZEp\/5FaaHFfGVyYP1T9tpNe57czfduxemdDxOe6SuYkEWmYHkmQ3xJI2NUIc7RgbjBBxkWT0QoiqrgJgAwp9dC05vcXDRkW1ExE3Jxl52Wr7+Eo70yqS0ElS9TKqcL+biZvN\/uES91GOpupVYMmc90kNHzaC\/91g\/\/rdxuHybKI0X6EhA1ztAgjt4OzYTIKKU8yihjKn8lEXnfakXCO4cZBdwWBeWjj87tE4u94DbNUOoUMowETQ4hyl61E\/4ZpjxThOQo+kJra9yeBffUkxQnLvFdSzOA2fhoPG3p9unaDNiWH5DF0sU\/Ki6u6qR3bXFDWPBr+dPFg4eNKWABPTdsdYmbEHIkg1HLcHjCjWzvm8\/ch3QsQ+8hGysq8sOha6BwWUZxx5VDI3n6WTF93wCKw1MqNrgFqXtvKnXbKBAS7jfU5GsoM0ptzwivPVb6hY\/VitkiIYyqJ4OVMMPc6AvDJfWbc3WBImHNa2uAMiCr\/0WfufXZl86pS6ASARZN0BK53PjF7sWoSxWj0s7OJoFwZxuXyjTQ3csEaPSUYscJcq4V16J7yZuHxlX6RzsKdOP61D56gXXXSO4o9buxxiq04eodKHN3a9HHyfFGkk2nPgetikGs+MoNoIcyAoOLfmz5rqNyzFoZ6uoJkS3fZYRHtnZHkHgcqdiglASLn3zW07xlB\/pqZALqqW+9xOR5LCJAgLzkLUKb+ZbC2\/nxAT2xaPPVk3ulyomsuWQCNzqyVYm+cHl\/m\/YE5A4hgNcXVhsLfs+qeim8Yn5r++KfDqwcAzr6qORx8k2Wl3nfVvA9TIEw0tG+KZSwOhKrXMgFk6I2+IOJHZPw5CeZko+pxymmr82AvZBdvOOVIS6IbFg9pHjdvUy4\/fUsGUKanYxqCeSLQYtt1HedxyATiNk50g+n6sQOJCryUby1WfPiZVZwbyPOtYjU9OtW3Sjfi984uzIiwo=","iv":"54310584c6fd922e7de92e9388788e19","s":"3b6c7ce56fb32458"}
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