Marketing
May 18, 2018
Even Chanel taps Instagram for influence.
By Brielle Jaekel
Over the past year, the number of posts luxury brands have shared on social has dropped by 6 percent, but less is more may prove to be an effective strategy.
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","iv":"2417488d18b9c24284bde8d1f6ccf50f","s":"80a0fbf2356dc2be"}
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