Marketing
May 18, 2018
Even Chanel taps Instagram for influence.
By Brielle Jaekel
Over the past year, the number of posts luxury brands have shared on social has dropped by 6 percent, but less is more may prove to be an effective strategy.
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","iv":"9f576052dfbe01ab1a4fa48dc2f9d536","s":"ab7ceea8c2be0301"}
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