Research
October 28, 2014
Michael Kors Jet Set event in Shanghai
By Joe McCarthy
Many brands have resorted to blitzing consumers with content in the misguided belief that abundance equals efficacy, according to a new report by L2 and Demandware.
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","iv":"c1e0bb6f6255fc93372419db17262d9b","s":"916096e824cc3794"}
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