Research
October 28, 2014
Michael Kors Jet Set event in Shanghai
By Joe McCarthy
Many brands have resorted to blitzing consumers with content in the misguided belief that abundance equals efficacy, according to a new report by L2 and Demandware.
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","iv":"137156a07a9f52e197bc1164504b7e9a","s":"d2c5a736a4309cf6"}
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