Software and technology
November 2, 2017
Marketers can leverage AI, IoT to reframe relationships. Image credit: Farfetch
By Jen King
NEW YORK – As the intelligence revolution wages on, marketers should be viewed as industrialists standing at a historic inflection point as artificial intelligence and the Internet of Things increasingly connects the world.
{"ct":"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","iv":"da57e0be8c5e9012d0d3eda574561636","s":"b852ffabaf24924a"}
Share your thoughts. Click here