Marketing
June 12, 2018
Sephora recently featured its employees in a campaign. Image credit: Sephora
By Sarah Jones
While influencer marketing is a hot topic in social media today, a new report finds that celebrity personalities do not hold as much sway as individuals who are perceived as regular people.
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","iv":"df8a9a8017febc77cbdca7aae8003e22","s":"deaf2bd8e21160d1"}
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