Marketing
November 20, 2020
Consumer behavior has shifted during the pandemic. Image credit: Neiman Marcus
By Sarah Ramirez
During the coronavirus pandemic, people’s experiences and perceptions have varied widely — creating a challenge for brands hoping to build and maintain connections with consumers during this uncertain time.
{"ct":"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","iv":"cf0cb70c693c868c2a9b01d86bede11b","s":"350b33f203f04933"}
Share your thoughts. Click here