Marketing
November 20, 2020
Consumer behavior has shifted during the pandemic. Image credit: Neiman Marcus
By Sarah Ramirez
During the coronavirus pandemic, people’s experiences and perceptions have varied widely — creating a challenge for brands hoping to build and maintain connections with consumers during this uncertain time.
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5opQJ6nSGjvJV6qiN\/DOn4YSVwOXJ9Z8Zd1MVrsx2N7jNrQHzG6ZrAu2TygjTljVVBuRTpQBsJEjzG0e\/pMAa7Iz7b\/YaTBWg1jqYLCg2NV471lX0P0SAPvpon2org1WoSdUBMD0pDEGtBANLiepFfuicczKRSdcuNJLXciCkxcBqq2qmxxwSJt3P8C9nxMVQ0Iupa6SAQb6sMj7D+WRI1JXCbM5\/L2cEVEp07EBz3gCP1ElUbcdGXiShR+dA97yB99OzxJDlq2d2DMJgLix8+ceoYJiIfWmH++qALLCEvyiNtPpgV7Lfs7lvlhYWLfTprsT8NIGDU\/ubEV3UjRAWEWnxXJ7ElAErZR0J7oUsWn92PHZY5XSmSby4HVd19KUjpcVI4IqCchrg+akVayr+ZYq55ldhGNu8nDJAWrhUQDHF8LlU40maItzhPMjcVKmkQKpxasKEXkcZQKvue5W+64y\/oZ\/SbyEJMCGHfuRzk5VnC0qpg\/45Jv2ww4u9K7ZkmqSk4Xnemb12FuVZetvhGJjhSQFvrwSsPHfA7SNiNw+LCrhfO8E0LgO8F5wnJsNrO05ELZfaA8Pb2GbVU3xqJqVyQq6Q+5wzK30G4jJFRyrDe45LlV9b1XC0cBjMh0Qieogvr5pzSSIn2iFacnhBun\/DomGleBS+n9o9cwjSXw0YzDg6GRTZdyiN7AC1k8QyVujJsMYAGFxqOJRGtiGpukkBHpnFi0E7uYn+qwZX8EU52vgVrZK7yXCupZnw4Bg2oUlGb7J32e6FvkGoHepxBeLgQQjEz2Ct5n5WSUX4B2DHh0VZUED\/OUgE\/1+VlKilVJWeCs1cZjERfJ6Auuq6+Yun6EpezIRE5FUnw5cljm9VcaBBRyS6wn1cPIy8m+tVkgYCyUsQIl1WqcPzQqJPYEE8UZkbNlPdPZDcwh36eCRDM1y2sExjat7hpFBsKaCs+TieVAroUTHKVUjBRH5ga1kq3Vhuz7nGDNysJX8E3OCsZiYMxGQWC0BnJ1q5Azfxtc\/5+2wIL+PCLZ4P\/HjKSo4+WsPt28xTBZpFH+smvwMs1GW7bZplRG2LHPtKTuYk2uZTDMvz2wopTmp1WUC33BsIshuH09xkOiw0a\/q6cNATygyk+41Y8LlSmS29\/6kPZoWIqXuaom26y9VvMlmuBraAqSgTITcBV2oOeZgenMtCV8yJ4g1o87Dsd5CqkECVw8oRp0plRjZgfYuorzt1GhV\/MwGiQcGyy+aXOB2XMDuIM6OUzHMSz3sCMYK7+BS6TF\/paPcfXyL2aPo69\/6lbwDDYHvpAHvdzzU86ck+eVP0E5S7j4FFkGvedYNnTH9fV\/XFttbOVW60j7M\/8S\/32gRsDiwha3gzApof\/LHKtyFNyOIw1cyxCqzFy5QCELPkwYXxoauplbPQau4U+Ai4hoMv8Nwx5\/rvrCxZhpL\/fimJfq3KjxFC7B+JMUVql+hBSPi4rvZyQhr2MezC3Jg5HeYBmzhOgNgXG1PgonhRDdKB\/qJtdKKt\/ijcyZsz1tQko2dBC5BP0K3lFG6HxIRRsIuZK5e1rWn1LLM1rEpKPJmd3cRRCBGTqgTD1KBzoVrkPsJRVo\/zgpSy2CcbTEDwImsVd7hGEBNrR2KeLblH4GQzystoYLwTEqUF6fT7JtddwNmCC7dmouZx7Bc6fQ2muMQhgWSqoKHs2l6nrXvEhZ6rUuqMVwpBsm3LSoLv+wGBfmdEtLnZA0b9KgjobB2DpJF9jfjCsrnqWASH4fZtQS7a85BYokukMiuCb\/ORcoERG0mKhZDjtc8NyJ5DYowNxkTT6LkXl5r6IxwFkzFzjULZ0uWUBN52VcwWUSTKyQ\/pUQAi4qeDC7JHi8zsTiTn6\/BZg5HuRqzkIwsR+XSmNiwjFfFiGfYV6wlMK9UcOoYn5qBpufk7tsgXY36Ftp+rHRXlTgFLYJLTfX2GIO\/jW8mQamAGS3Z9pxsbvzevrJRIQL8lL8fDXrg69yoX7DHgxzG75nDSkcyJkjhy93ij1c+4OuglymTFc0OZWCJSgybo9DPb3F4rmvegmDtobtqHIsGmH7\/c611XZq8jkABj6G6nSCXSs33GGtqygPQbjSgxQG\/4NxoeFqqJ4r7ariecwTyUpngeHlhfNeyV4wyhAoU91NsQMk2EhyI0MyJ9TQqH1DdZ1e4E2nqWJUzOsFprCN5DyNmmv7fw\/n8nvnDfSQY8ecK33AMCVN+QlQxmXNK3UkLYyVwqJGq\/ctKSgtsyPA4OVkF+JGhCHSvxP6SdDyQZWQ5TyUd8br5bxJPD1sdcrQ4NGrHsn7NMt5hgTcZpBcirQKttMteVisyJgL16G7y2NeTLZlfTxNee0mdHkku0CRDBj9CaxfwqMVR77ZyQlB0jDM3QVWgJL3kDDCUy1KW1yVNqQHbG0hUU\/0BxYLdcjR8b4aoGmKXYfC8fsr4zdvWfTtYUpO6dtK3tSWR6+ZQfRbz3o7aPUOFm2hyzQ7wpXlDKvfr5635gEbeAKVB299x1091cY\/rWv32l8LuXtiUgvbiTXp3cIgYDZrhZckvc3r3BnFIj9ibx8zmQs3Ycky0EIuEqNd9ObD50D9aXXoEAk118WCqQAvF4wYXyEQMGTXWS9SaBBYyO9seVta0KeqsuHKuIfQeSQeG3vqfLZjpyY48Bv7dggz40Ji+KcHNae4IwE9l9Kux7CU4raI7KkWQIITbAZLL3o\/WTY1b\/Feo9qbjqnBmQsppsYZxRhSmoHFwZGpMvGHxoN+MgOtGHAUq+ybONSlzAhaMlCHt+wHj4VW1GWbzx6OEO8Ux4Gop6v9imXvkmc0++BMnvbSNsFmPJ2DDar21EO0pbOO1RYtv7o5Vi+bt1p\/+DP6xDmyU0SCpUiMyqNZr7L8zGodzOa2Y7z0f1YN4EOcBwX3BF\/KuA1FICt\/GgkmS72UJoetW9hVunfNMlMJJWwMYvB5Ba8zEY13jlFj+nA58ErSLCST+\/uhzv2bSZYGcmZgMcORmfzC7fmjdds3GnfAtd775\/7LsCG9w0MJGvIsJTwtzCDXcN3Cn1qt+aAEeK+1CUFDyK6Mu6FDPmVJzz6hzdIbM3qG453ySYphUhYyOPNWdWIzvStYqdmycRSDnU4P7pDsvf2zLvDlkxeQmQaezneblJiZbjtzgnEtlcZ86EJar4CUW1aOwddNtgwVAWIcYKDKACiuUGZGUv1U+W2tRRR4nfWbN5ewYUhUdc3Nf1y6LO9EcQC7mk2MEZXuIqosDGEgv7vB3yrH3qvW1aYIWAFU\/B5cnqCYz7vSQIzHreMJijC7fjsHqNwqvljx9xp+kpbrUD64vvAGccPKIpgb1bSV3vosMMp17kMSl2aLnl817xcJBfbzE1+4CD07zKmc705lRk39nb51MH4mVCQUKbvQJK1k7v+LCE3fu64C57mVskQBxFikEPXOP7ExvJoYj80K7YsSODTYwLFKulJ0nJqZkHw4FUv1QiLkmt1ysMy7WBV9Td01e+n2KO+w7cuKdvX2XUlpQ\/EopHGm2VHfIoa6gGVQCaHfu8K2GcqlcJ8hlYZ0R9DjdkFuLXrBzmfaxtoqmQs2ZCYqaKRIRrS1jZfCCZhnEtgqtLlgOzweYqlBejYiSpidzfTHaVYHIpurOtaIqe26VGs\/QbjcgiEmq90chIccIELs9dOQ4xKZCG8w0HvOToFSu2qNPJv\/soxhbqHOqqQfzJhGT3skuDPDE+vSV5Z2jZOXfFuTMx0P1PQrIA\/ks1zXbP+VbXQem73oO+FmtVb6eO3faBhyJp7BY7t\/RZN7O6OyS+VfpR4cg5WVyAYnxS0YOLSNqKAtzaxSOOVIB6OLueqBjm0awWGsDB70oyYfxINVAfw6+4Mht6Hq+T93yuc4vK9Pa6rylkitnWGzd8px3GpkLFFFG\/sSsqUskUr4CWAXWqzCv\/8uZM3BeMoa83uAxs33D1ULmCweyOv2Q58XwHEwzHcGDxryWzwcOOLE2jz7PQwb3MWQ5zjslIxq0z+8lZuwSEaPKrQ8tBNOo4Suag0At+oWZshQLqFpwqVCpWOlvmU6v7ldG0hJrQSSRp7UtxdL3Y95U7SQdRogOr\/5Htg4sYFnHhVSeVXbvY1PIrUdSDFNcTJYLv+2nKi0siaNM7CxOTCw09GLUUzwtDw951sOHrj0KYG\/sRSOmd8QnpXPIpAwWE+PWbefovbi0wdU2uIGVDMxNMlbEwvT86WFJSaXg7YITeuAc03dnaE7Q6fhPvQcxrBXd6084X7pDbIqot6Y+S8\/MZLgSTrji1w\/PSQrBrJbukPzXfm9b\/uHSk1CeOPioR0IQgHlqQhLb3BCKPv9I0\/5bytQn8vUwv3KMpPsopuRnBzaSj\/LkYC02Hodo3vlaz0C+yChyyPm1Pqr\/UG0wGS0VJkFuk0qcwXCxFucG92b6KPQr1Lh7khetLcLPY8HgBqioGpT9n3KwdA2L2E9\/mbNEQagUQjO72Nf8MpJeGU5itSIn3ohMxxApgMPNHdTJnqk3x7KbyPwUP+GmPt\/3llSTVUBMDy2Dvn53eJ8URgPIK69lBbHgNLI4PpwMo6abQt0IV9O3B2RFDASkTZgodTgQqrdQAVquMAICLVtjXE91cE1weEpeg8hegLgw4XVW8efnYQxkZ5YyHNzKPe1VmEGmj3wnpHswN12IIHRs9HwBZnBpLkUcF+MS6kY\/aqn3E799sy275760z5aGtKOTYTlMr5xPkMXJloUtxTvnH3JsyEaW1W0kJBe6m7Bommh5Oqt8Pj2P8tuzuVYqJNDVjtDVtlF\/5xgKSNO1XPHb9mlgiV\/ZU8AAo\/nPpG87qufcjsEg65kwsDTgyBwY9UiN0GX4Xtaeb6Mub5mlQEoiDGFLrtQjkuNHsTpgR0BKrkX87hm5tlt\/pd9M8Y2Da1+I4ur2q8BSfs8kH6oFv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