Marketing
November 20, 2020
Consumer behavior has shifted during the pandemic. Image credit: Neiman Marcus
By Sarah Ramirez
During the coronavirus pandemic, people’s experiences and perceptions have varied widely — creating a challenge for brands hoping to build and maintain connections with consumers during this uncertain time.
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","iv":"32a3f404548017bf3064242294a3f8e4","s":"ad8356adba538a34"}
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