Tapping into affluent consumers’ emotions, rather than product-pushing, is the main point behind any mobile marketing tactic this St. Valentine’s Day.
Mobile sites, applications, banner ads and SMS can all contribute to using emotive marketing to inspire feelings for loved ones at any place or time. By using this strategy, brands run a better chance of driving transactions.
{"ct":"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","iv":"44079087d991ef4e9ae8737e3d8984a5","s":"ebc8e848a3cc43ff"}