Marketing
October 11, 2019
Most important in the customer experience is the post-purchase engagement. Image credit: Narvar
By Sarah Jones
NEW YORK – Customer experience is about consumers’ perceptions of their interactions with a brand, and their memories are largely tied to the emotions they feel throughout their journey.
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