Marketing
October 11, 2019
Most important in the customer experience is the post-purchase engagement. Image credit: Narvar
By Sarah Jones
NEW YORK – Customer experience is about consumers’ perceptions of their interactions with a brand, and their memories are largely tied to the emotions they feel throughout their journey.
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","iv":"656bcc3e5f06abac3b797ff7a365e05a","s":"9659f0a52386d5b0"}
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