NEW YORK – As technology redefines what it means to compete, brands will need to have a scientific understanding of the factors that lead to success in consumer experiences, according to a principal analyst June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”
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40HYRK9xCuInOpwmByGC8GlAPOnnc0rvTpLRwIJlqNPkcud4FpCaUzzoYSxEY5\/Sx+IXw2NIeWva5ohXlSK3nUooD97EjPV6BkC0ziclOKr7elavpAmldAJu\/enMJvg1UpsQpPMM\/wYGxEsct19fWptbSh\/FKFT4SPDzjwIIS1e+RB435V8w55wZ48ZVnhR8X2fsUN\/zAVtJRwKWZoZl6EkkHdA0qoI\/JjQPmyibR4nKHsuH\/fWEMi2RdttheGBto9xgicpFObghMvV+7+opc1U\/mK7paSVDHCcx3o9F2ISvrY5\/zLJNwlSRscSrcdMUqvlO17njx8K7d7zq45zwyIr6RL5d8eqaExqSGYoeSGqvFCyljpmUuq70dEJNuiXpFi1LB4C9ZEykBz9zZBNP+lJrGZVuRUv8isH5JIhfBSz7gLKNi\/KIKmbXqz6x9EPk9mDHkfYZLVR1vkk67caYkFWp9cjRs869Aj5FfEW0idiv76qnaQv35Q1M7k6GJkGpkN7BeBGgR44l0RWrJ2l9irNTeZ\/HSlMyVJ0tz0ctvXUYCzFHGeDzOTINBzxAkHugn0cPvKSpPj68efx8xD7RidBTkl+rSktcq4KwUhesCdqQw4TgYg6tKnwgcZJPsI1j2vajtHwOvLchfkmEqcN\/LSEtPaXD4JqxFBldXBZ4X9gSDdt4eZdUWem6z38Ao2RWxDsxzVFMTEn6SmIziRmHsK8IT5opjq2lW1\/KODyOU1F4rCpNJZZ+9M39J9zgivOPtbLwGwx\/N60XbdUalR42STX3ASClkr+4NV6AHnubFXQ4BePNgO\/2FEKmXMvKGhpMmca6lpYzt1GGELH7qyUT7ZaxtEqigayU8Nt9vPgNCkcmOILij\/\/ToxIpiLDTIwtsgaY611kCxWTH58Mn5m30cPZ+gTpWV\/NnnriqwD\/f0nNUwQpPKkXqaU5f7q7Fd0jCJaSz21JuxrNfKZrk0wcSOYbWvD\/lthLyzLqUN+wvND2mEL7FqlmHma8Hw5nb9ggPf98JOnUrdPPr43aJYD4VmTgE+PCVSenJkavvAhZYnGPqpLvrAx\/dtAJUr7gOXK+Vz51jwoZrQjKyVILypB42Nsk+VW6SEHEfYRWWdjmCL6nvthhBLEnIXsvM0LZrzTIkS16UXy0i\/xO0wQOBk5f3o4MXwDB5mEOEQqr8qapA1NB7koag5srKwh1awcD0MjpqRZSwArX\/NEJceUwHTZzXVQBFx9I0UoB\/WkEmlAfyICtMEVb5IokOVdWev2o\/wLILRc5dYbeYQPs8slBWP4e39DfWDLvFLNCFpEj\/4DwyF4nW0zoJV3ZMv8X1Y9HMdDQ9JC9VfoW3F7bDrlpFJXGI628gHQqDuHqcXHVgOMGr7LHd1Ss8KZK4uSqEmnBN8ykiavAx2hObkOsQQJFa1fDp7U7Wd\/mog96su50AqqSBvZ+Irz4MXh\/zyNFqtvPm2j\/wC8ZvDWmyuPm1LN6y6fdMmao3bjRw7xzOx3jXuSXNAQrCsqF7dLwOeUIUE0ZqLrGQMuMq37jqmpKuwd1eKtxFi1fwfdDXkJt0R5sE+9C1twFZwOMaThx4RR2VNqcOSIeMpAnGJu0UGPylnDp\/LgjvMUKRAXOXp6SRH2+utIB7cmcKZOvRXeBpMjUex4bJYdSvNANoR+mrL1mwOqMpzx5HMjtAejfdiESaHMpdP5VP9fEquCTqlp8F9k+0730VWnQV+CDDlMkyVjNVr6f5SqthrELChhpTL9SHXj9XNMbiCvnFU4\/0Nm7SQTzZSB0O5VJJOyVXePFjpIBFtayY4x7X4aGBPK9RUyKsbrq+M6sZSWV4qKAyseDivIXLoZwZ2bXmxzhGehgM4wLUX3JN+F0V9sKQNL0\/U6biaZFys9KKwu3F6tFxVGamXTUkg8Iv190NRWyjjQ3vRW1w2uHYSWTPqpE8RYZYCq+Yc6YndivYNR701LupfKsocrqBCa+tpsDVzi5VtRCo0IdLA6FOIk+wiF9J+OeL34ZINgJ7E5+tx\/l\/B4+uMuDiYVui8r9Ucd8ECRp9WOPhp+19uqcmB5PwTGFSjqfHcGQ96r5ee5HEuqX9AIy2iFhZjT50I2jJfusR031NcHN084yM0Amzif7a0WYBUu2JkksmJnDsjdx+Bm\/2oQmjeDjc7wSZxXPpRjayvCtsAZHXyt\/TwzXogE9bFj\/xcTlWCJc3XNiGddmgNQgpi26zUTCVrMVOi+z7IG8rfQTo3o76OTK\/5PnRGZnYMUchOY7fzBhT10fzNWiqRLQgbGnJeaiX9JLYGZx3Z0K5LpDYpth2Vkg0xNqYp+BbSmM7HA1WIphv5JmYFaMXO1II\/rjw7AS6a45SeIElqC8BfzFOofaA9W2IVSQby5o\/nryOV5k7DrBzNFXmVwjTLHqDHAHj3LgQYRSS1xvQm0g0WcxkIvCSVpi\/R4Sc7ZDn7yAhvhSJn6TEIvWJGz4Bf\/32l0yY1f2Ep9oPRpFr5MtFQrQzqLWmOhRzJOXI6X6dse2cXYGqYKjRBXDse37zPJa3PIC8KczD\/G32UN4SS6mMMSfjtexdHvMLwY9BqNIMVTphTX5zuCUpEXPJ2xKGgIxSYQ6t3m3GF1W5E54XDGfdzZ2C5wp3btWgPX\/\/E0RlMTS5VSGWWDnPDkdtVJ9V+IKO5mI+O8C2u0IOcGNbeBFVmIo8GjA9tVkb0Gh8t0dqzshqev5slp8Z3ZB7jsRURQtsxDoPTb92l45K4c6oAgCkqb0eM5jRRuDdyshnp1Osti0CwSPWk1X9oVt1dlF1FGurEd0rhTh64eZN6h1pJqSB65nwWbVk4aHW\/mbfF9LiPaCUX31URtIFZftJvDKbQMOaNpD7eU3uPRJNQyEcWUepdbR4cqr3XsqAiU11uCJK+KCVDE56fEwYwmJRB3e9wFQbMHF7mwdHz4VVqoVDeB7b2ZUY7We2Q5Eo7zD8\/f6qSYmYpaYv0DLEfwk2Kj9WMm40jiczdfjbVPucp7TekaQawPhdpXbTOx0DiyYrbPpUmUD7OQYL6GJGj3M7BJ4xvd5p06O9kEnO6A+O2rjWgDY4CTfG8N3N7hN2UMF3mu1ZPoQMEVVDPDNmvAznrh9thYBFeydU9xaoT6WsdGNLUwRYcDOGpYge+A6VcLdl9q4HeFkqKBb8momVwW832j4U2rYgrWfeshgPlvNCjFYOS52ajmwd8EQzGeSvlxeVDPGX2QWKq0aZheHqmqOAbeQJz0lMay71NlYJLPXBDawNfz0KpYxx5eW\/FSb2uRX2V8Dre9w1sWY0VgxzK8822RfxAKkD7Doy22BBTuSM0WW1md2lm3ZxbgVDJzlHAndFaE4FiweaeYskjSG71bzuQ0pWnduAdI8cppwBR5EO\/288MuTzdsekWhy6Ahz1oo681SD5fKxi3vRPUf\/7l4F8O9S+VcvNaWOZUEmAaAdHY2xFIwPZpGtKV+l+TLLoSjSv4ZuHgizrhCPZPSmGVVyK5hbAgU8ksKudNzMY85\/M9sK6EJKUGrO2NCI6FUO8z8JD+Ik3bi3t8GsLtVmjxP0zFyhW7HFtrWW1NnbOBzGbTS7+ywa14Tr4+lC\/5OuDcQo2n9zsO8XJ4Tb8Ebk2vrf56ELvhewm7nsDCdtsb6YdDNSTAeEdVMaKjVO6XspKYV1Hu6pNzilw1hc\/DCnQCe7P92UYNvR8Ea8d9afPHbyltzsGeD9gL3\/JRdoj\/UsGvmzTHA4od48scz53cLZY0\/zyfwInB0q3aUKuxVYgbAKLvRSmeIKwoSo9tdgubG54lnb5CWvVc73T823rRtrKISh6qcDYJHQSeg072eZumh5HtktUVzPfVcA5\/JlwggR4IPP2AlfJfY2h1YiC7ah8ueXnUa0ZQq\/CXrLxFRB8bcX2REkLdmKcqFPD7qD+yQhUM7xEBGO5syMS9yofoq2o7ax+mPTelVCa77cItoShO2OL7EV\/EAjCtoRrWV1DYAngBHuR0L6NLPzO7bgIWF7bfzvIb2xETePG0ZL7TZkr5ZzottqvUShTQdrCOIAp7eKNCnwbpf0uE29EYsiHwIUvm8wwdGtMvOGdhIAg4kIwXBdVrorGj1Pw1e0UB3HSuvMflSkGKWyM0I+a09Ibda1ktI1bES5G1FDZIn7ULWHVFKrTdQXwW4f6XH2OUZVYBQA2L\/qZpZlb\/C3DGhdnekm3OBcc77h3wOhPRfUEwgtXsM8mcGiStrtubye+4AuM8iu5\/\/ttj1BBQXGF4M9b2kmTbQHNr6jrC0MZmZPYNUa\/9B9lYnn\/5Y\/XTNHGrQI+sklnGrmNn2GKOI7+cNHAFurtpKGfmDnfyWuOcUVGmugVHGtjyUUTDhLoVI8\/o5zOT5K9azsXguY\/Yq03AbvzimnS+lgQiSHzp70TmrqdDP1TjT5bwDPBfer61uz8GHrKyDUBq2ctCJbwBlBfgj6NYRDp8igX6Mm1VvdIcA7OAQf3f6P52+w\/fqtLZCSZfjG6gCBo0Q\/MJ3XZM\/TjO9lUu9M86ldA+R0cNcRfxV8MP2UYj8F1wvwNT5q\/uZQdHUlsWniEDpSuVkTYrZasqsrtGNaZX8FFy+Mhny9Kk8nEe3BKg1GlOhihH2jIDyMsmYn\/J+q1nTocNglvXzUsD6qGPYPq7DREXeXszLsizn5I4+Dp4T6PR3Khyrn\/vonvX8Ihz3M7mqPMCimMSJO+vdNAdEOkoO6hbcxKUyysYwnRzeOS3Bsmfd8o0a8QG0zbO9\/WcLgiei+2eFptjp0NcnbutALnQTMxSinKn7ps0k+34pwgucHVBD2mNXzyvRmg1gntfsjwVMQeJnxeLQozeS78bibcUeyeTWD97Fbqe6Zr1y8lJey9hHADYYpBjUxqNic5JJA4sRxjHk9Xcg7eUXam1dqrMVBeiKD3Jr4tdvhqMfdf6UGiG+DbN8mTSn9w1I+3TPCE4AYvwt6QgZwGQXIt511xcd8CtPFhsD+p0D7n0sk20Fmq+6FgoCsma6cwqFZlaDHkb5qbVC4emzisHC5JqbASx7m9QnPsRqFm3ixcppXePoOJ\/lSlDHHVzHsdMdkYewyEjn9S0GxmhwdayiDxis6OqtO2DcLD+bfDM1ak0zngh9Trd7TjvDdV79VGAIMoOu\/wrQEnazgw85ZWZdvNeq1kFb8v3XFU9NCMtZyrwkX4K7XF\/v8VisVG\/t9sLzv7lF3UalQGZmzpgqRX4S1rh","iv":"c2e1052ab5dc0301b3b1d6214835c496","s":"0c4e645108961218"}