NEW YORK – As technology redefines what it means to compete, brands will need to have a scientific understanding of the factors that lead to success in consumer experiences, according to a principal analyst June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”
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","iv":"7a27611b552a4b1d2160c7ac65e2292a","s":"619b9ccaf599ac90"}