NEW YORK – As technology redefines what it means to compete, brands will need to have a scientific understanding of the factors that lead to success in consumer experiences, according to a principal analyst June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”
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","iv":"2647107c25f3f1f626f4f2aa4c00f25c","s":"0bd20154c82d4296"}