Marketing
July 18, 2016
Photo courtesy of Estee Lauder
By Chantal Tode
Despite the meteoric rise in the use of emojis in marketing campaigns over the past year, marketers may be too focused on younger consumers and missing an opportunity to reach 25-44 years old with the symbols, according to a new report from Appboy.
{"ct":"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","iv":"efa127840ebe0ecaaa03b2d6ba7330ef","s":"4b2addfac49c918f"}
Share your thoughts. Click here