Marketing
July 18, 2016
Photo courtesy of Estee Lauder
By Chantal Tode
Despite the meteoric rise in the use of emojis in marketing campaigns over the past year, marketers may be too focused on younger consumers and missing an opportunity to reach 25-44 years old with the symbols, according to a new report from Appboy.
{"ct":"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","iv":"bb2961c5f82e68f0865be4a25c20af74","s":"1b03c75753b05f2a"}
Share your thoughts. Click here