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Dec. 23, 2024
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Travel and hospitality

Emirates’ latest appointee, actress Penélope Cruz, fronts global effort

May 26, 2023

Through humor and a passion for exploration, Ms. Cruz, a self-proclaimed frequent Emirates flier herself, is spotlighting the campaign’s theme – “travel is not just about the end destination; ​it’s also about how you get there.” Image credit: Emirates With humor and a passion for exploration, Ms. Cruz, herself a frequent Emirates flier, is spotlighting the idea that the journey matters just as much as the destination. Image credit: Emirates

 

By Emily Iris Degn

Dubai-based airline Emirates is tapping an Academy Award winner for the “Cruzing Onboard Emirates” campaign.

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  1. Happy Holidays!
  2. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  3. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  4. Mood of global millionaires in the pandemic-era
  5. Preloved items from Hermès hold highest resale value: The RealReal
  6. Luxury Unfiltered: When brands fall spectacularly short on client service
  7. World's largest RH gallery opens in Newport Beach
  8. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  9. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  10. Ginori 1735 spotlights holiday tradition
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