Research
October 5, 2015
Image from #FerragamoHollywood campaign
By Jen King
As the luxury landscape continues to evolve and geopolitical turmoil affects emerging markets, the brands that will come out on top must be able to adapt to the resulting consumer behavior.
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","iv":"7ff1120264bd2df66356dc95cf6243f6","s":"f4b9837574da8186"}
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