Marketing
October 28, 2016
Image courtesy of Aventura Mall
By Sarah Jones
NEW YORK – Companies should be thinking beyond business’ typical quarter-to-quarter benchmarks, strategizing instead for years or even decades into the future to ensure their sustainability.
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","iv":"8fda7ee436b0d25ff8bbb39ca9091d6c","s":"1b962a211b62a861"}
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