Marketing
October 28, 2016
Image courtesy of Aventura Mall
By Sarah Jones
NEW YORK – Companies should be thinking beyond business’ typical quarter-to-quarter benchmarks, strategizing instead for years or even decades into the future to ensure their sustainability.
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","iv":"93142b85b9497d0d856efdf6d49991b8","s":"510620803a80e008"}
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