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June 30, 2016
Doug Gollan
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","iv":"4cc90f205fe3bd252b0429cde93b90b1","s":"8e8348ea11d1d72e"}
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This is a very inspirational read for all Marketeers with a thinking that boils down to knowing your audience and know the media they use if you want to reach them with your news. Excellently put down in clear words.
Great and timely article, thank you!
Thanks Doug, great insight. Good to confirm that relevant, detailed content also works with UHNWI