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June 30, 2016
Doug Gollan
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","iv":"ce12cb603a2b6513f2917f5900fef8af","s":"431fd4f04b723854"}
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This is a very inspirational read for all Marketeers with a thinking that boils down to knowing your audience and know the media they use if you want to reach them with your news. Excellently put down in clear words.
Great and timely article, thank you!
Thanks Doug, great insight. Good to confirm that relevant, detailed content also works with UHNWI