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June 30, 2016
Doug Gollan
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","iv":"7a1b1318122b0e6dd6bacc33ad9688c6","s":"b75a4d6b04193bb5"}
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This is a very inspirational read for all Marketeers with a thinking that boils down to knowing your audience and know the media they use if you want to reach them with your news. Excellently put down in clear words.
Great and timely article, thank you!
Thanks Doug, great insight. Good to confirm that relevant, detailed content also works with UHNWI