There was a 16.2-percent growth in average volume-per-client emails in the second quarter as compared to the first quarter of 2011, so luxury brands need to make their emails stand out to pique consumer interest, according to a new study from the Direct Marketing Association and Epsilon.
{"ct":"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","iv":"0962a0a4427b9e6869e82beb99a0629b","s":"291e4be42410697b"}