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Email marketing drives online and offline conversions for upscale brands

December 13, 2010

Luxury retailers should up their email marketing strategy

 

By Rachel Lamb

Given the competitive landscape in the luxury sector and the challenge of maintaining a strong and consistent brand presence, upscale marketers need to use email to drive conversions online and offline.

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  1. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
  2. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  3. In Geneva, Christie’s records new high with Aga Khan emerald
  4. Viceroy Hotels debuts narrative-driven brand identity
  5. Art to comprise 11pc of UHNWI portfolios by 2026: Bank of America
  6. Belmond to launch new luxury sleeper train in England, Wales
  7. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  8. Meta drops price on paid subscription tier in EU
  9. Fortnum & Mason debuts Christmas window collaboration with Edinas Paper
  10. Diageo launches new division for luxury brands, experiences
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Meta drops price on paid subscription tier in EU
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