Email open rates have increased since last year and last quarter, but click-through rates have declined, likely because they are abandoned after consumers open them on mobile devices and the messages are not optimized, according to findings from a study by Epsilon and the Direct Marketing Association.
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","iv":"642ac5af661a2b79001e95dd6d4ac231","s":"970c852be2825f25"}