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Elie Saab marries live-stream show with magazine debut to expand reach

February 27, 2014

 

By Jen King

Lebanese couture fashion house Elie Saab is enhancing its social outreach with a new digital magazine that will debut with a live-stream of the brand's ready-to-wear collection runway show in Paris.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury consumers trending toward goodness in purchases, values
  3. Dior weaves codes and trends together in digital nail polish promotion
  4. How can luxury brands tap into the back-to-school season?
  5. BMW models top luxury auto shopper poll, Tesla slides
  6. Balmain enlists virtual faces as brand spokesmodels
  7. Tiffany keeps it simple to attract interest in New York Times ad
  8. Galeries Lafayette unveils plans for second Paris flagship
  9. Tiffany & Co. rings in holidays with multichannel video campaign
  10. Mercedes exec: Social media efforts should single out brand advocates
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