Marketing
September 14, 2020
For most consumers, customer service is an important consideration when shopping, second only to price. Image credit: Kustomer
By Sarah Ramirez
As COVID-19 has accelerated companies’ digital transformations, customer experience and service must remain at the forefront of brands’ strategies.
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","iv":"c5845dca91e68d871f0bcd50be9f62e5","s":"cd797bb87d96f1d8"}
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