Marketing
September 14, 2020
For most consumers, customer service is an important consideration when shopping, second only to price. Image credit: Kustomer
By Sarah Ramirez
As COVID-19 has accelerated companies’ digital transformations, customer experience and service must remain at the forefront of brands’ strategies.
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","iv":"df05e2bbb9adcad6c3896dace1c31f78","s":"60449cdc1686cb2b"}
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