Marketing
September 14, 2020
For most consumers, customer service is an important consideration when shopping, second only to price. Image credit: Kustomer
By Sarah Ramirez
As COVID-19 has accelerated companies’ digital transformations, customer experience and service must remain at the forefront of brands’ strategies.
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","iv":"e61d862abe5c8e0c536376157319546a","s":"339ab957f1da41a9"}
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