Marketing
September 14, 2020
For most consumers, customer service is an important consideration when shopping, second only to price. Image credit: Kustomer
By Sarah Ramirez
As COVID-19 has accelerated companies’ digital transformations, customer experience and service must remain at the forefront of brands’ strategies.
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","iv":"d9fbda11a1834714a7bc938962fd06e9","s":"7769693120560930"}
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