Marketing
September 14, 2020
For most consumers, customer service is an important consideration when shopping, second only to price. Image credit: Kustomer
By Sarah Ramirez
As COVID-19 has accelerated companies’ digital transformations, customer experience and service must remain at the forefront of brands’ strategies.
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","iv":"2d7dd75f5db9135bfa11964c8eb1b771","s":"b6cc4c0ae35ffc80"}
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