Retail
October 18, 2021
In May, Net-A-Porter launched a dedicated user-generated content page on its ecommerce site. Image credit: Net-A-Porter
By Nora Howe
When it comes to product discovery and conversion, consumers trust the opinions of other consumers, whether it is through product review pages or creative media content.
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+DxkB186IZ7cd5xRQ1hNt6ygvEJJ95Gjul0iOqvi5aXYSepFGyoVPKIN\/HIG2vsnkETaQUYQ4\/WLl2FMCWTQ9XERQe8JZ6t59RrKAzYz0tWQohO8uam7cYX3noEuhyQKhG4jKxr5yqCOGIrhnolVpb6xJNRp8eT\/gP1KyHqOxbzc9XW79pXqqDTCFOnsNHVX3rYnKgxbh2YdEnA88V\/U1pbhyFrXTTbwLLPSRe2IILE5F5pWVob7eN\/NdYJa1H\/NB4daymunvHSNP83WWYcaYGowmY7Vt5TEoYCjx3H\/H7j0TGe12NcYormlPkzu+kS12IvODMcgIm6gbnhBZfNp6t\/yjmlOKEaJ+TRFlSsCVac\/V9vDJjmafn1luZPqgy4kh9Fdl7SCJnTcNC1HVXcX5nA8XKt2J1LjqztQANoD0f+sUyfEdPlDXuDbgaS3+U5hZ+xKGDDifmHino+LEZ3URxIHzKF2beM68O3tmgHE2zu\/X\/qjIV9Fcxpo5dGaSEAlmSePMePXZk5JJUy9s9+Vtrd04cNH1Ax0bZfQxR32nayuwwPFV1MbGsA+JGFM1hoIo5SV6rXqcsM4vsbZmydA5smTjN3JT28T0tmuJuhx98EdB719bV+yK7\/qrMsEMZp48G3n\/4gHONxin6OAXjLlJ7pF4PfUBaL5axE11DXJRbepUbkDIZUjfwsEPH16ADFu\/HW+olk2w4v7hPHIEQ\/GMcd8use1B8nVWvrpeCHqiqUf2D7EdqmefUi60qsXbaqkwo6w7I\/aM5LerosVKgeZxmxr9a07YM+kp3ccdBvoVrt5ih\/7bTebV8pfFNSYdNtA1xZU4ZH+1gpwznUY\/Hta7HK26AoBZv7k1ksWOtAMP6TEtaIIrpUP2QITaOf1UoeKFU2h0cinFeuorw1Pi1OgpfnTFcpXpQ8qFLPWZLWLEPb4mnc3+CBY+bq9Iwh3gTQfgH4\/HgcHiEj50klLLORtQl2pEghgPFfp8CV\/vW58fnHFP9pdayTTffl8xI7hZ9QKmKcSkvr7uih+2OtufWC9dmhvV72nSlMAG2kABkWDH9Iohp+CbTqPjXtmGwlcqBOavSRu1FEtuebyLYY9yaa0\/+Fk24F5RcnPUZ09Cl+fmMakc7hvTfYfdMtilr7KrbJHxTxFfCHVUJBFPcl50lw7JSbQMOvfeCEng\/QaNRUIIS3JCZk2mYVmJPcsfjTPjKALLdzuWLPSO4CiDjW8yuOOWHUCkoapEQKiVf+tylxTJS9R58Sd8YxLCgrh8ra5ZnnyNp5tg8uET0x6YJx8fbCiRGhVYSOY2+4ZS6z06zvVHiesmeq3PqQ7IMTXHg6CUyXJQx0xbON1u1gqvt8JyQQsNAZOZuJbjyKPC2S9FWNAFsbnFlAWd1SNAHB0C8EX8gktGMbjI2YWt1VFHCfvOEQ1AwTwWUDqcotFABbXVcoliNEWbH2UcTpWBjiztACX8z5ujZ1gEzEd+TEYz3QJ32QhJKLu9XldA1wygp145bV5ctbeq8yn8RR1Hk\/0DHGLpMLMaFnunAXOwR2b9tIi2dlSRU1f5PtonyJXW87fdo0mU7uZeIGQodHNGTqjsUMgA2PfElx6B1gQOYU\/w+w2Lk518TKe1JPBqVZgjTb8Xp\/nxgDwUd08d8j1OSMXfuj3xCA7T2zSMrcQY8j1LbDQyhlvffbQpeGUAeFe17R9nrdylF2cIXK5VcvujRLECXb3WdN+hIWPlMBoVvApSlZ+Wsuo0blgShnvLuHRjNnlFtvmblz2HTi3kvim0TlfVSv4c7xu0anWxxGEcPNdOenA3fGXLttchObPZ7xfoNEjwTtj+RVtJbIuC10qK8r0u99z3MM2oe4geTklcCTEDDIZZAqnWvbLshiV2z2bnJo1pnsmkHKFyEvc41mRNl\/7Vq4nedezzbLE52kOcjXT4Wp9\/FYZzX7wPGTHVddvPGsblv8l1R2AvyJT+VFyvoJtQJmwerZd9ZKkkq20XILxsH9FuK9RosxT5+5zmoqvuAFbqinZYh98rHGnGOkyJQn\/EvCu0DdebgsvHVDVIU+iLwNI79fYbFFUpancgXCyuoGP0t9sg\/OAbTfWZunErPuCKGiyTk1GqMb3VKYQDUhY958NId5M3xa8Q1\/jWBM9f8rIJSlBmuY7VgHGObxaV0\/BvJD9D5EGVL1JLb+qCD1bNje52uR1sC1X5ug2AcbtrAd15O9j1NkF83fcaNNsj\/SkGq1CcKwkYd+5fAu5pprpvPtfISN1HAT+aMHnRdRg6UPa5g2IQ5n9QgCgoQY5Q2WI2qE+\/xcH9WBvKRh+1VpVrJ\/j\/n8mpkeaNIGbUOJ+F1Fed5YSHHADc3r7e2MOnMN8e9xWWJKHhsZQABEaLXcLm4bQTBLzLNOxLlz3GDD9hsf6004Hl1SskvYdYuRNp8RTy0fSAnc\/MD5yBs2V+hj0Pvx3+sTNDWFzg7GKvmR6Of8afU8Ijv3dQ44vVWJ9Zeu3NakxUJ\/LqGmbtQpsoPmrbXzVPtDR6YxQ+8EkOcxz3hGdLav5Mh4XByi24WLbR0hpLqn2Va43lgLL21eyJLae58zYGtLiPEY0P8yFS4nggvVjit+2YBscoG4Uuy0CSUxX2mxJ6swQ9MssfgTZzJiEWbG7kH173R3ap41KSlJgsv09UanEyU8QzBAvvbfJ1GvvZC8WyPbBQqb2TJBWiT+dXzFB1uk6zshn+0BfyWMH6R7qUOmCUVt9wwnF6REbHUMBB6K8f\/Ko6X\/eRI\/MBhy4zoD5HyZjXgEfkTCTHa7hKblxbODf1wFkxfgRdF0ukra+lqGmThVu2bdBl+7NNSHglqrePFFjST+gAOO5rZkvJOfkptvTp7KfPTSXDHTTo3tkUGVLZU2MSAobQl6m2ccX\/heXCU1xLSu6AccG8Hg6W2IF3q6\/95fGAuY4MChWRTOlrh9G2xIG1hGyGBKjf7uG3JEtndhjt8cni0sjP77Sbe7CDVkPMHeNMqUwyivOfsdgWCbtsmZ0e7UNWGOf5Ihezm6iCvuJtc1iNe32vQFk4dhMs8tbBBrp8QO7ax169837ph1W3wPtGcnzTNWILaNCTp0ZS16xSLDefWAyYfyQQrrvuhVWOgEn0J9eRL5CxCFynTf3Jvhw4+jxHXbQkk7VODB\/08vZiRUtA\/6o08THDow59TXV8GPHJszA5MKSucAPZJs3ftAaqtCeeZgcIKnfuYpIw+oTAjE\/1GbV1\/Q7DfFxsSq\/Nzx6wyoYwe\/jxE2GISYfYZVsXItZTwXLxr+HlRCW8alywSf8dUqq7b2P9zaa9OzQAZSas+1mjGJEFH8IhaQNGkLxl0D7Dzz1C1VCqCmKU9hbVp16wr4f2iaWPCgLzWhK7AGs\/f5toQgYwhFeVlU+eTaV42IReI5CdvpZl4uTRGuMgWXEbhBHFxWhB0O7tmYv\/RE6MgQK+YeKk\/xN3BiWe\/CI02Y2jwttULFlPFIACC8HCxpsDWp78Z\/6Mk38+Ao2EOpYk5CDkP2iRRqrGFcSn6H0FLVMZQQc+gNl5S1bZLC6fxRk+sOlniN6MpuGzQ\/oSH3BM8pUyDpOrky1R17GVbgV2sd7crE5szekgynofMX\/giua\/3pl3T7NbuAgbapXaAVkzg4j6eocXqnRovl9+sn33HjqHaPLEhgYF\/IAfvFGUPZ3q76U8KyamWLAzExeLafLUa35ufg7oCxujMTrxBgDPLbDmdj39k9ZHm36RbpjE610lGKOTbpzgVXLzeGhriKZmhWdC7XyaOc2UsHknnzmYRk8v8HwANiJbsePiM8w5dKWIImjNovP3aI+a3VFLPbJAVzXupxaGHmxnz12lHcTtfSlP\/eYbMe2Q4DcI1Vy7N1TRQv7S1Azyt+hGvEiunEe2Ubu6rTQGLh\/aw78wqK7T3UGFep2MxV\/j71hhahqqGgjYuV9+\/BiFCIMugjqhFDL1nsb+RRmNyqwfZJjq9viHzfhjqGxrv\/07d7NViW2mCZpHVJj9hXPtBWAuG6TI\/WD7YZ9d5uUNj+fzXceXGULWmYKiPbZPCR+Ys++epmioXZcDvo\/qWgjKTsFMsoFZFOJsSlzgC6A0Ar0wj4R8qopVsbTKILw2K0W3TMPQV8J5+srfUU7P35vPViAsyzV6iqJ69BaTfkvlMkWhfG6BNWR7dg9ZCZs8cQaHjHcad3VKRItHyOK+P8VRICeJTqqR9D6YrjTEOd12Cv6c8X9mLm2vWBD419+G+GF+txlYpS0I1FLYy3wofpOW8i8zwjzxT1iRgXMPfJ7VGxk2T\/Olu4TKGsms0jetkygRKuHgGGaJaVWVs7EqGnxfRf2S8CmdshjFUw5FIucusNJEUgcs5z7ZMyBPjn2YIvGhcc14HS9RAr1dzs95zrcbPsTgsah5e5gca9bc6ipYehUq5c1esUKzvGgw9voqowGeeWVdfGvnxNmhOzThjxXqL2BbCAZJPxuckeNKzSxX7pn7x4x7BqQAFXABP9v6ypr9w9VItv6nZUYrL3EvO6RWAlUHddiQACM1ngT4t9rAG2XGrMIuu9abQXnvaGHjam2VQc6\/4lYbILHNAZW51R5GtPIqF+4b22XcoL5knZaS3s29i67qss+9y5MEy+hwM0aXHrVO2sJg4u9qtGzuF6W5t\/bgghXO+nQ8xJBtdQj7neMNbi1rvpZHKCKpJI\/M7UVLylJeYHweP3Ypb9uAUvS0RUHpkCjDNvimQiPeSD59teMxrKV3i6UPI4xM6QcnjrPkNLAcy3PoCIkjkXiv\/04M1FqwWTZiweh0tgM3dcVlja2HoTXs4Xup+HvCLgWJ1FkudJ3LS\/sNVBvoXEQwu\/qocMEMrqr9NvqWHXIPEYMQUF9codRuFRKt9cI8WKiNZJLbdaaWeFG5QOSkJyQjnC5DwpUtgGmg==","iv":"e8490f70ad496f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