Retail
October 18, 2021
In May, Net-A-Porter launched a dedicated user-generated content page on its ecommerce site. Image credit: Net-A-Porter
By Nora Howe
When it comes to product discovery and conversion, consumers trust the opinions of other consumers, whether it is through product review pages or creative media content.
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","iv":"487d4d828b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