Research
January 13, 2016
Nordstrom Rewards promotional image
By Sarah Jones
While 47 percent of executives and entrepreneurs identify finding new customers as a key concern, a new report from Unity Marketing argues that the more strategic approach is to invest in client retention.
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","iv":"73483b7a4fb1ac88d157dfab6d63c957","s":"a89a93cf137d9c24"}
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