Research
January 13, 2016
Nordstrom Rewards promotional image
By Sarah Jones
While 47 percent of executives and entrepreneurs identify finding new customers as a key concern, a new report from Unity Marketing argues that the more strategic approach is to invest in client retention.
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","iv":"8c6e78881e0153ec8fef98dc4f2fc70f","s":"f085cad7f42fa013"}
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