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Ecommerce should romance the product: Moda Operandi exec

October 15, 2014

Promotional image for Moda Operandi fashion week trunkshows Promotional image for Moda Operandi fashion week trunkshows

 

By Sarah Jones

NEW YORK – Building a new Web site from the ground up is not an easy feat, but sometimes it is the best strategy to make an impact in luxury ecommerce, according to an executive from Moda Operandi at Luxury Interactive 2014 on Oct. 14.

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  1. Roche Bobois furnishes boutique resort in Turks and Caicos
  2. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  3. Leading with pedigree, Range Rover promotes plug-in SUV
  4. Gucci channels spirit of giving
  5. Vestiaire Collective partners with influencers to combat fast fashion
  6. Authentic announces Barneys New York Residences in Tulum
  7. Luxury Unfiltered: Surface changes are not enough. Luxury must master the art of rebranding
  8. Off the Cuff: A Q&A with Stuart Weitzman's Kaisy Mae O’Reilly
  9. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  10. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
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