Automotive
July 15, 2019
Cadillac Live is one part personal shopper, one part live interactive digital showroom. Image courtesy of Cadillac
By Sarah Ramirez
As ecommerce continues to see exponential growth, luxury automakers need to adapt and leverage digital tools to improve the customer experience.
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","iv":"659d826f3002fd4db4a3006fb266fd74","s":"e812be57f4063b0f"}
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