Automotive
July 15, 2019
Cadillac Live is one part personal shopper, one part live interactive digital showroom. Image courtesy of Cadillac
By Sarah Ramirez
As ecommerce continues to see exponential growth, luxury automakers need to adapt and leverage digital tools to improve the customer experience.
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","iv":"b9d55f55d1053c1d84d1b15304561a28","s":"2bbf66f779ba41c0"}
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