Automotive
July 15, 2019
Cadillac Live is one part personal shopper, one part live interactive digital showroom. Image courtesy of Cadillac
By Sarah Ramirez
As ecommerce continues to see exponential growth, luxury automakers need to adapt and leverage digital tools to improve the customer experience.
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