NEW YORK – Canadian department store chain Holt Renfrew’s recent in-store management transformation demonstrates how omnichannel begins from within a business before extending outward to appeal to consumers.
Omnichannel and digital has been difficult for the luxury industry, as the sector is heavily rooted in hands-on service, which digital essentially takes away. During the session “Digitizing the Store: Bringing the Online Experience Alive” at Luxury Interactive on Oct. 18, a Holt Renfrew executive detailed how the retailer saw success by arming store associates with a special application for an omnichannel experience.
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","iv":"f165cec56db696ae5908fb6405ee4b72","s":"800fdba238f283b5"}