NEW YORK – Canadian department store chain Holt Renfrew’s recent in-store management transformation demonstrates how omnichannel begins from within a business before extending outward to appeal to consumers.
Omnichannel and digital has been difficult for the luxury industry, as the sector is heavily rooted in hands-on service, which digital essentially takes away. During the session “Digitizing the Store: Bringing the Online Experience Alive” at Luxury Interactive on Oct. 18, a Holt Renfrew executive detailed how the retailer saw success by arming store associates with a special application for an omnichannel experience.
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","iv":"3323293a3a695db645847c014d086cd7","s":"1b0550175ff0d1e3"}