NEW YORK – Canadian department store chain Holt Renfrew’s recent in-store management transformation demonstrates how omnichannel begins from within a business before extending outward to appeal to consumers.
Omnichannel and digital has been difficult for the luxury industry, as the sector is heavily rooted in hands-on service, which digital essentially takes away. During the session “Digitizing the Store: Bringing the Online Experience Alive” at Luxury Interactive on Oct. 18, a Holt Renfrew executive detailed how the retailer saw success by arming store associates with a special application for an omnichannel experience.
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","iv":"b3af5afe7e86631c8a1aff37db750656","s":"0ca9fe34f5e8fb2f"}