NEW YORK – Canadian department store chain Holt Renfrew’s recent in-store management transformation demonstrates how omnichannel begins from within a business before extending outward to appeal to consumers.
Omnichannel and digital has been difficult for the luxury industry, as the sector is heavily rooted in hands-on service, which digital essentially takes away. During the session “Digitizing the Store: Bringing the Online Experience Alive” at Luxury Interactive on Oct. 18, a Holt Renfrew executive detailed how the retailer saw success by arming store associates with a special application for an omnichannel experience.
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","iv":"01a3b8d0e48cb063c8084ade9d96a761","s":"168d500fa8f9f903"}