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Retail

Ecommerce imagery influences purchase decisions for 47pc of US shoppers

August 11, 2017

High quality images can help introduce customers to products and complete the purchase. Image credit: Karl Lagerfeld

 

By Danny Parisi

Almost half of U.S. online consumers rate high-quality imagery of a product as the most important factor in whether or not they will purchase it, according to a new study.

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