Retail
June 14, 2016
Lancome’s shoppable ads on Snapchat
By Forrest Cardamenis
Retailers should not depend on a continued ecommerce boom, according to a survey from Boston Consulting Group.
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","iv":"f42f742578d14a1d94112cea9a712ad8","s":"d6b7c3cd1e83892e"}
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Forrest, do you have a link to the BCG study? I can’t find it online.