Retail
June 14, 2016
Lancome’s shoppable ads on Snapchat
By Forrest Cardamenis
Retailers should not depend on a continued ecommerce boom, according to a survey from Boston Consulting Group.
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Forrest, do you have a link to the BCG study? I can’t find it online.