Retail
June 14, 2016
Lancome’s shoppable ads on Snapchat
By Forrest Cardamenis
Retailers should not depend on a continued ecommerce boom, according to a survey from Boston Consulting Group.
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Forrest, do you have a link to the BCG study? I can’t find it online.