Retail
June 14, 2016
Lancome’s shoppable ads on Snapchat
By Forrest Cardamenis
Retailers should not depend on a continued ecommerce boom, according to a survey from Boston Consulting Group.
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","iv":"ff1be69a2d610d93d0da846f2369444a","s":"9ffbf6291bfe8880"}
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Forrest, do you have a link to the BCG study? I can’t find it online.