Retail
January 25, 2021
Products are finding people through digital discovery channels. Image credit: Instagram
By Sarah Ramirez
Digital sales can no longer be the sidekick to a retailer’s main business, as the COVID-19 pandemic has made ecommerce a matter of survival for brands.
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","iv":"b66d626d9f96cc8e62d29e3ddd2ec054","s":"3d2f705bf9d44d6d"}
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