Luxury Daily
The authority in luxury news.
March 16, 2025
  1. Audemars Piguet ventures through time for 150th anniversary
  2. ‘It's Always Burberry Weather: London in Love’ celebrates city romances
  3. Off the Cuff: A Q&A with Crurated's Alfonso de Gaetano
  4. The future of successful luxury brand collaborations
  5. Gucci to simultaneously launch artist capsule across global ecommerce network
  6. Rebag to add two outlet stores to retail network this year
  7. Savoir embraces whimsy of ballet in fresh campaign
  8. Dior reinvigorates Miss Dior with latest floral romance
  9. Gucci studies connection in spring/summer 2025 campaign
  10. LVMH watch division head Frédéric Arnault appointed CEO of Loro Piana
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Out of home

Dunhill shakes up out-of-home through 4D multisensory spectacle

March 22, 2012

 

By Rachel Lamb

British retailer Alfred Dunhill combined sight, smell, sound and vision in a recreation of famed Trafalgar Square in London that displayed a simulation of all four seasons over the course of one day.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Audemars Piguet ventures through time for 150th anniversary
  2. ‘It's Always Burberry Weather: London in Love’ celebrates city romances
  3. Off the Cuff: A Q&A with Crurated's Alfonso de Gaetano
  4. The future of successful luxury brand collaborations
  5. Gucci to simultaneously launch artist capsule across global ecommerce network
  6. Rebag to add two outlet stores to retail network this year
  7. Savoir embraces whimsy of ballet in fresh campaign
  8. Dior reinvigorates Miss Dior with latest floral romance
  9. Gucci studies connection in spring/summer 2025 campaign
  10. LVMH watch division head Frédéric Arnault appointed CEO of Loro Piana
VIDEOS
More Videos

MORE IN Out of home
Romantic literature links new Tiffany & Co. campaign
HSBC targets ‘mass affluents’ in new campaign
De Beers spotlights milestones in holiday marketing
Burberry uplifts outerwear styles in star-studded campaign
Fenwick tends to taste with new fall campaign
Candid portraits characterize Brioni fall/winter 2024 campaign



RECENT ARTICLES
BMW of North America renews BNP Paribas Open partnership
LVMH watch division head Frédéric Arnault appointed CEO of Loro Piana
The Luxury Collection partners with nonprofit to advance culinary sustainability

Audemars Piguet ventures through time for 150th anniversary
Off the Cuff: A Q&A with Crurated’s Alfonso de Gaetano
Hästens celebrates World Sleep Day