Retail
July 14, 2021
Nordstrom is hoping a partnership with Asos will boost store traffic. Image credit: Nordstrom
By Sarah Ramirez
Digitally native, direct-to-consumer brands are helping revitalize in-store shopping as traditional retailers regain their footing amid the COVID-19 pandemic.
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","iv":"6a7dd912f940cfb895fec229516f70ae","s":"18d37d6148100d7b"}
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