Marketing
June 22, 2017
Display advertising that leverages segmentation will win
By Brielle Jaekel
NEW YORK – Many marketers are missing the potential of tapping data to personalize the customer experience and in turn drive revenue, according to a senior executive from West.
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4Kszh7rFv53bK8uvsIhCtgJwQokRW9LnKreyllaC1JNnA+udVCXEfkBzRBFVh81y11ousFj7sbrtuXjM6JkBStZ94yPQLzFHheADnr2OSLwnOqbtOvkZdpR5A8DRIKeOsO6btX0w5ZleEUIwiOuCKJP0XnIfpEGLbY0u4hm8e9t+7BfJmRpa1PDexZOJkKvFbm2snAPrR+vHNzxlBoMkOCW9UL1hURfPNvjyDf2PjGpF7E7f4MlC9lxbs8SZMwi6wqcw4y9A82bYue5JXFaMG7N5UPmy8XY2ZJtyfdkdeYOZaDbVT8+TTsDAAwC2dM5ab\/v0DG81Yi77EkhxrR2HY5zsR7Kefb3lsvlekIDoHgnHQgHaBW8G4iFC\/i2mUWpTOTbUMb2gxqg2YHL2b\/ZUwWoeeYGqj8lLMzdUOC24okyofhxPpUF92eQDIFSfqjo6niGRC+Bw\/qfy4KIfzuDnv8d+FsV9SERuj2Za7yCuhME6PmKz7v0ZSLaFwkMGDcaDKgs+g3D3LJQJJ0M0NT\/j3\/oFI35NrCFYBoFuszRMB3FPuawjKYyoIRfIgIpWXMhjtf7CoQHkl+aTmIIs4JlsvlQvgy1jlqFHL3X71eMZ0w6KbqPBdcMBvBKAPzAFhSoSeK3E+v4GPm6ECD7NMHdS\/h4tTclRqvHhLAzQMp2aAtK5600zwCSME4ig5QQSKMDBjb90w6BPrTphxYJ\/aVBg8W89mlcqkzSrKYIejTl0f7r+FGP2xi8PCK4RXig4J5NMiFsL2LyZZ7KWjnACRDpY4gI6Nxv1gcgD4H1ueRkcbp9D2kGQeZvsANtI6+3Kar0IjZEv7jUKvyIS02PRiLvuncI5vKXUUXudc4GeWq560LqzjMpwfBSCYNaNw4\/7caDN9O1zlDLElwZ7aV9+Rr3QDF05bKttMDCAW32exUk9EiIkI7kqOaR4kSRgpH8UlY8rKQ+owu0Ao3io2jaL8w19I8Ap8GaeiXyi35qFKUw+jHCF+pjGDBf6BwsyLcFpHN9iYP8MiZuzOW+Pwql6+yn3hw9UMkpOQOcXDrweyzQpQcKjIobPS+57aQyLFzeGywqLJnVZYdlXYWain6F6dUdGD3IYFIYjtfBJ+\/UgLByOX6xnl4UiaVjga+cvo8k6svu6+TjL0DF2SBA6dM2v44pg4zjOQlVBHDzm0gAVRM0gnPkAIhvg7PIGJIlLULUwsa4jTblqKTiGvPCzWDj4KakBc+aELO1cfao+fsLKHrudCKgHR9XxdeY\/4\/vx9h+wOt6cctSaLDm1B+HyoP9MemVxMxf+THZnqYap7LdNpwUKUdhbrMs1bUXoFYeHITv7kG2gNxxW5JoRSJ3TCYdGKXZaCp7WX5OLZBXkqO+cmq6PQ\/Fwc0A3g1+zNnanJARD9EHcfCnXXGF9uv9AGIM7aW2X+RHxcISfamth8STDCEdggaMg1Hz7WGyLa4ayIxwLCogHO3gebnpfO2Wp6p978cIQayr2Nw2\/GWO+AjjQMHDxSENnCNWRqORTnoGxGvh+tS+0spi\/Ko2ScSisr1Nu3+aggjzAEoIBEv43PrRZVf55fHUM+\/rKLJHMzF7hsgRe\/Eldd2DFKesN+fYV1kF8feyU9DJptYoX60DrWj9bc51Egk9LemhIXkbhQOMwnMhTFsr+4vgzw7wAcWEejgr6MOQoMRAn5xx59fALnkG+m+vznsbVbaJMOE4dZVKDq51kuEJyUQNsbQwgfT1WkzvJKoh+zfvbQFk9WMXBOzifQsfJDPtxz+lup2STTjI7hOFxt1\/ikyP9zdsPrdYdVjyo2Y4t7eIJpUstjvvOXyYpRbfgvvlEh8utnoC86Je0P4X8rGCZHntkrhnJSJgsq74EAaJe\/NmrLgRi02AUwAOT6nydF+pHBOliIVPZYEOaE\/ivIHcsNkXTog+Q4ejSdCfpGZPdUvg4FN7yphkOGxJLoACqvcPrSh7wTlol4epy8ShuXCL8Gtspiu5KLpR8ssZQXJ7A6AFx838An9QfgQ1DTH7KBHNuRoSUYFNMKbk5YxFvPIJBLvcUDMkfZith5jY82qc4P4D3VTYAyB5hzbtvazuovtHdWp85U=","iv":"fe876847109e02d1b30c54239000df5f","s":"c04bf715cb2b65bc"}
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