Marketing
June 22, 2017
Display advertising that leverages segmentation will win
By Brielle Jaekel
NEW YORK – Many marketers are missing the potential of tapping data to personalize the customer experience and in turn drive revenue, according to a senior executive from West.
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","iv":"e13a4300028af237a9c82ed81eaea739","s":"05d2649c75c66a31"}
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