Marketing
June 22, 2017
Display advertising that leverages segmentation will win
By Brielle Jaekel
NEW YORK – Many marketers are missing the potential of tapping data to personalize the customer experience and in turn drive revenue, according to a senior executive from West.
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","iv":"7492fdba75957661cf180c27fb29d1b3","s":"e9f086ce30f409be"}
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