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Jewelry

DPA makes impressions on millennial consumers with storytelling investments

June 7, 2018

DPA's storytelling campaign "The Other Party"

 

By Brielle Jaekel

The Diamond Producers Association is making an impression on younger consumers with marketing tactics aimed to appeal to the shifting values of millennials.

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  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  2. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  3. Roche Bobois furnishes boutique resort in Turks and Caicos
  4. EssilorLuxottica establishes Inclusion Committee
  5. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  6. Louis Vuitton opens applications for biennial Watch Prize
  7. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  8. ‘Copy Nothing’ campaign defines next era at Jaguar
  9. Audemars Piguet unveils collaboration with artist Kaws
  10. Leading with pedigree, Range Rover promotes plug-in SUV
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Off the Cuff: A Q&A with Steinway & Sons’ Ben Steiner