Jewelry
June 7, 2018
DPA's storytelling campaign "The Other Party"
By Brielle Jaekel
The Diamond Producers Association is making an impression on younger consumers with marketing tactics aimed to appeal to the shifting values of millennials.
{"ct":"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","iv":"30d21167a143178a6a35f4ad75a37f3c","s":"849eff355d1d84d5"}
Share your thoughts. Click here