Mobile
July 26, 2012
By Rachel Lamb
Mobile banner ads are a savvy way to hook affluent consumers on mobile sites or applications, but most luxury marketers are missing the mark and turning customers off from the brand or the banner ad experience.
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fYo5x6EZSES5KhkmFb6fttjF0JG7TA0Qb+dSacI6FDyD8TUP4vd+4zyswtaL4aA4SuZV9Zss5GbP+hSUQCli47SIwndA3b6YDYLgCWPod2hNKN89Mk\/r1a+wpN9FJ5pZYCUZJuFPVHEWLzBMeh4Oz2IyXiLly83qR35Fb4VKUmDXLNJ8OKlYGsf1Y93\/rYb+4tBAXFjiUATHuhwh6BL1nibO820rPD1KTlunHQFvOUIn5mbhZdFw7qvn7Qw+RHaA3cGt23KXzNfjBFnnAJgOH4dbXyl2pkapYDNG7DkJx8wMxiTxjW4AeKQ0cAIoRaLmFr9riRZ8AW1EACFyCxFeRoh+dXOwf6R+0QSEfCe5DTegbXJI74g1oXKfDrZTynZ9mgE0cAlRG6FXMWWlbBoJR84KlDe6aGMXvv4kFl1GWkStCqSiRhSN1jmYdivYS8GgzB7WzBSL\/np8175bu5KiZzpwczFLEeoY8XpwpvkKTRdm7A4jkgttBjpBl\/hQZcvED4nU429HWN+OBgyzMn2X7NXmnt\/5poiMA3+M9VxorzXd+ga3F3hb37a\/WyT16i1D1VFGNTwvCE7tLpckrul6g5ckp7jUJoUIVDOyvK0f8NaZDt7htBf+tW5KvOXrDTe6ftgeJXDzxRpDRLz\/m0JbK9iiiN8XRuzmMOvhqLU4XvchXvBF8aUE5nhhC5UTyaKGr2Sol2J3jBLx3Rf9krVvHWMCHvKy8hZx\/mTfks5GpMZyhCZweQoGsdHnxQLMdw1V6ppS9D2r8ZOKnrAmERaBvszU7ZlTqFYwuyGohEbGeN69Mn7A6cG7bf0FvLTAdbYZQ8C42OCdszbodS\/X\/l3Xg8ThGrFhuEWG4jUa3sggXUUEPdqtL0nvnefHrYfRxFrEL4PeE+yonPjujcye3IA5k8M9L4msG1BRxCwLbK\/9uOsQsBg\/pN36qOjK3IrQrkK7N+cC4Lm+O4VHIiyJsBtGQbppE5gXXT7RPyGvvMOqL2hs2O+5Yb1yhfT80N62EhscA6cSlxWhCpiEayiPhvKg7uygAzK8TFQcrY\/ILN6MfcpUTy2Sg9ypkjjm0JkeQY4C9YvJ\/SmLz2DH+ZxQ35xmOi2MJpBkUQnFGGc+byU2ZvCDBpCiggR6ChNefnbnC+a43CbdwmGhNfXTGwCCfjM6WVsm9Hj3H5BHl8eWAINvUTqBDIVTQEtsf1dzkJjVYENcGqT3BQMgbmLlXVW\/Te73KBXcJ0i41Q02+xzqNZSBrjBY5QytUJPiHXUclFCETDRexlujct8J+15xEfLs3OoGGQLIz1dNMv9oGXjQFGqR5RgHyIv5M9VTYkKE8ztNtQXDGtySRjKdKFSu0gukbsF+HQmAgGGGQYHTfukIJLCiSNCiUu6s0iScwJtYRjOWLX43ON8kicxTr98eQILYJQ15Lvc0IIacTKIAKvMXa7JajolLQmOgh3RA9b11JuaO0A9MwL+7R7VTxKPflDOrPkB6sOeH3vmh5HWcwxSxuWiwmYESyjYeu6HeZZZrg2rDKe5vFmyWXmehqPYT2mqJ3lZz\/HhOeFepzdexazxBJNfsQCR1Ozdz8r03yznMMsuTi33CnOUJ5mmuwAJmrSGWK8NHspEhb6HiS82Wmkjp8TSZvJcbki+pRbTjDCrKgFtxhzEvOiq3kgCgK31B0n9K2arHUeUbIsTdUcmuJWOGthOaOd3vazpx3KU0spQBa7MklWCadBCgMFmiRFsVAWIYD8OKWLAqbDl6gDg0LbcZBLx5yCXkJTYsbhupPriEl61tv8A4pHFCeweQ8mvSPiOIQq8So5IRtFfZYkufgCLDfU\/Ad3rd+9FJCMHFX+xM2wtZ\/mjoWJ\/3X3Z2J7BCcQLrJy+99Lb1lnvLDrUERK5aX9iuAF0Nv1dFUfAXo7+jZl1aMPAQVqPIx9o1FQWYn0OH5vcReJ9Zs9fJX0HQyzaCJidQGbsXoYCyiGdpp1jWlKOtyMFpP3+eBdXWLN6jXTmNuGswifYM+ffsVzaLZ6rLQ8G4bEGeJzhAd8ck70IVngOCpV2FKPkQ+UACC542PZZQ3KHnCAY\/o8auY\/GaeGosAA\/qw9tOW24WthjF8tGfG1l4N3bq6oROVcSCf9GiT2Ykb7USgzK15HnzYw4u9R0y9SxYayF\/Vd1PfLRS+rFbI80qU31XnXoQ1GvoaW8fM8H5NnDLHRjVbteEKNhr6MXdlh3ZVqDP2GIDT5IvcLqx+HJrd0au0e2oRt1TgFYJs5BJ15xByoFpGF\/xYHGqlnzAoMzRgDxPYdZnu14oZYOymhslTT3Zch2EMWzmobwdH4zCC0nRMbMCbNQhkj58qsy5fTy9AxjUwarWDpjQggkyGRVi+aJEjUNtU6hJPmxw\/MKLpLIbzir\/6Y\/+wplAIMhueQ6PPrKsDuzOlty2TzjBgMQH+vXtYKFb0bRZ7N\/OP2KehBorLl4QR+oi1KEnyUnkAQNNy7l9Vz+fwqaeKFmhq3WuajWR\/5qDR7cxRI2BHt3c9l\/LqOkSWc+R90cL0T0u0YntqilODdtrIrVvEt7UlIcvxg3KHhcee4Unxs2UGQf052XFQwstUoWUt\/r05TCjPTwaDYl\/8BJ8SJ3zd0R7j0WL6c2WIOT+SX1+hS0R5Km5b1S6NO0gMRYNyzblh5Ydy7ZDyjvclFTJK3kWpkIGyivqY2BRGGbQfT1g9V8TOqMUmMy5DsuqA7KnNGUR1UgrKk6Rk0qySDF24Ue7eOLzMI1y3n\/+1\/MhRYgPgBvhIg7UcuPwB9kPQKI15yumZO\/6gW6pL2SRchbksPU79o2OiPLTqeW6PrvkKCmFh+uSldaem2RWvhFKC\/z1+\/1j4J4QX6j0fY4U8CCSZUSBcE\/jbBVWSV7pLotZJ1vQyjAFQQ9pfyL\/KAuaSZ8rOLFldZt2O2DJnH8YrkD6pm3weIRCZxCEtlSTcZiArtRjW\/ytUCtzTUpRgSQxIubkAiFsZLrO8kgmsCbdrjqU70ifybEop+wMZ9ObXDBZuC\/llrendTJd0O1bdZQXX1y827OXnBDyj+YIbHN9WckVzIDOGBiMkyThtHdwZ0eO1Z7dJ8bZKzGt5K2JpFNopcW98449tlMIpbEC7uO1oissU3sZ\/Gkz7PwmuPYFW7N3d3NmnsoZGlMnMksiZb66Sig1mxvPGfLUjjpy\/RyujHZdQZTHj8YlWN8GAfTTmimA4ZRE\/zLxLThbyzIIYzn4ywISCGD2Prdyaat1eSfqJh+3VEwuU+veYpAnmnoLxyKTdBx+WxXpHTMbcA554mJVMPTyOJ1ey89JuuC12JYt3toDft1wfdjdx\/aepBjUT+Kb5pPX\/bEwYY7d47BG5k1QUXaardcp8HdfI7IwLLW5eewN2PUiSZp9V4YH07E6FKf0G1vCBsZrZxpUrTOWjPbJRLn5han5sjJDTEvAJKLggp3b5Zcd1RnniQ8zZKGc1sLvF4SVYyUEvD7vsLp+CNqfvrkQQi1zn0iSJoJkEFuQrvFqQhlFlbixP69iZWq73Mg5sWS7S0fYhiYJ97zZeFP5dzR2lNPAFv3Chrp9kG1b7\/VGpYrFV0DRHkD+MlmhtRqlWoC9ZwPZlWNdStboq2aUHK7xI01ec+GT7fwEjH4SYZnOxq2San0XU8yQ4zdLHjbza012uQn28OQMmusrnO7VTNC\/hcJhybIQkn34K8xHKPkouKK1QXafPj4n7fQvwOgI0vug1Iccwhvy1lUTd6\/vjzk0mNeuVDZ+QuSr87b1\/vledjUkF+Zlh+abVcO7FO1eE4QDbAw1gmuOjRKUy4ezH9reXogIDiZ7\/MJaF\/xqhiqgVIWZXtMdacDgN9PP8ZFj6jD6Wm526RqWlb4pHNi+cRFhw8WTrKz3zQRY2Pf+vWwngOqi+kBGwDJAyW2iyBJEknhiU3t\/EUlpyT6C0v86djAVu2+Cp4\/8vlm6nGZ1pUlQE\/jlmkaQX0ZoqI05zRTFhCi\/FCUNhnAdcvJwQW7o1pOXo36GiMUa+Zb4nFaB08S4XUsvpem2xIEFyP\/QAPRM58cDsJsW+4uJ5EITeH0E8QEe+K+16hZ0jJNXVTFFe7s294KrbJ6hxAHPNlvI2ua0rgzMImr+W0dFBmgBC8G8JgOzRPN23nV4ZA2yD2\/zhZ427mlPNTVsc9l9LVcgKLNtso8BJuqPPumiccceM4r1a10E\/eltTDy7uTiCbCSynuoQbWFh9jtP9j3zaVDtMTtetcLRw7kcskZdymRuVbIGv+WEcfezNfzMGuuMGrSjBRkrYH5gkUAZuzwgHWqqoE\/oWIdqnn8OZzqelNIlyLvvHKyfRFAGTbg4BpJ0Ne1f8coTCFVAJGBkNzvolqG1BMxYQ0Hvqkv4Hd+6Fs9NjdIzhl0QE19kc+H8uJAzHB7mE7qLxlLGYo2mEhH9r25QAoCT+N0rvNoO0Q8VxX3GPrwMgGL0G98WPg6SRJBR1L+cB6fYcK2HwM0p17drDrj8iLvLY6LT6yyIapOZsSm2Ldo3EzCc38Z0oxfLgjtWeqpv8aAb8b\/6\/VnFBMUYjGy\/v2kz6kVSTGtBz9RJZobEskUZBso0gxWbN\/vgVNFjpAKHGK1cFsFauu9UsOckbP7c62LwFGWwM59GhMXzfhmNgaR5VjPlz6nA7yv\/ZPjjLPWMNEazWSVYprYiDRKKr8yXQUSX0zFqLSLZ1o1PqltE+d7NnfVMpJFBpiWFw4Y\/IkC8xOazSRK8oFGO3rrtFTl\/zLc4Fj2cu8zRUB5Qqf3T6iW6ZMsf0HFKPtQfIVPS\/CPSMsxw3kOCgoi1nwmLzJ1oQk38\/lhN\/JprUEzPx+V5TdqgI3TewZ+7lFJ3M0LvkbyNlBmqSj7XV3GuxjTJZprlWkSHWqlPlnvWiQplpG5mG2KcrMPCI8vKAC7j2oNZly405REqlSNnse14oXlQuZqK6R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