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In-store

Dorchester Collection targets auto enthusiasts via Rolls-Royce Wraith

August 30, 2013

 

By Joe McCarthy

Dorchester Collection's 45 Park Lane in London is enlisting Rolls-Royce Motor Cars to provide penthouse suite guests a chance to test out the new Wraith model starting Nov. 1.

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  1. The future of successful luxury brand collaborations
  2. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  3. Boucheron launches Serpent Bohème Vintage collection
  4. Christian Louboutin, Maison Margiela synergize styles in new collaboration
  5. Four Seasons partners with Giorgio Armani to launch global tennis tournament series
  6. Dunhill connects with Focus Features for ‘Black Bag’
  7. Mercedes-Benz designates first North America CEO
  8. Vacheron Constantin revamps Melbourne boutique
  9. New Nobu residences, restaurant coming to the Netherlands
  10. Donatella Versace steps away from creative director role at Versace
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