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Donna Karan revamps social strategy as PR exec steps down

August 13, 2015

@DKNYPRGirl persona @DKNYPRGirl persona

 

By Staff reports

U.S. fashion brand Donna Karan International is completely overhauling its Twitter and Instagram accounts surrounding the upcoming fall departure of longtime employee Aliza Licht, who spoke for the brand on social media as DKNY PR Girl.

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  1. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
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  4. Viceroy Hotels debuts narrative-driven brand identity
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