Email
Print
Reprints
ARTICLE TOOLS SPONSOR

Donna Karan relies on digital channels to expand reach beyond red carpet

February 10, 2011

By Elizabeth Zelesny

Donna Karan is bolstering its social media strategy with the launch of a virtual trunk and runway show showcasing the brand's fall collection.

The luxury brand is bringing Mercedes-Benz Fashion Week right to consumer’s living rooms, courtesy of social media.

To read the entire article, please subscribe or

Share your thoughts. Click here