Donna Karan has integrated SMS push notifications into its mobile app to engage consumers even when they are not using the application.
The brand recently relaunched its ecommerce Web site, adding a more personal touch through features such as Donna's Journal. The application has been upgraded to include push notifications and video.
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","iv":"f4950f14bc2406ca74d21876bc39b4d9","s":"4b344ee364610eec"}