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Food and beverage

Don Julio brings Mexico to Aspen with star-studded winter festival

February 23, 2024

Attendees can expect exclusive merchandise, special beverages and branded touchpoints that offer an immersive dive into the tequila label’s universe. Image credit: Don Julio Attendees can expect exclusive merchandise, special beverages and branded touchpoints that offer an immersive dive into the tequila label’s universe. Image credit: Don Julio

 

In Colorado, Tequila Don Julio, a subsidiary of spirits distributor Diageo’s Reserve division, is rolling out a glamorous, celebrity-filled event today and tomorrow, Feb. 23 and 24.

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