Luxury Daily
The authority in luxury news.
Nov. 21, 2024
  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. ‘Copy Nothing’ campaign defines next era at Jaguar
  3. Women now represent 13pc of global billionaire class: Altrata
  4. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  5. Ambassador-led storytelling carries holiday campaign from Boucheron
  6. Audemars Piguet unveils collaboration with artist Kaws
  7. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  8. Mytheresa releases quarterly results, reaches record high AOV
  9. Pomellato reveals exclusive residency at Bergdorf Goodman
  10. Dolce & Gabbana, Skims release limited-edition collection
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Internet

Dom Pérignon reinvents image for younger consumers via Jeff Koons collaboration

September 18, 2013

 

By Jen King

Champagne brand Dom Pérignon is using its new Instagram page to show off its collaborative project with artist Jeff Koons as a way to reinvent itself and appeal to younger consumers.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. ‘Copy Nothing’ campaign defines next era at Jaguar
  3. Women now represent 13pc of global billionaire class: Altrata
  4. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  5. Ambassador-led storytelling carries holiday campaign from Boucheron
  6. Audemars Piguet unveils collaboration with artist Kaws
  7. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  8. Mytheresa releases quarterly results, reaches record high AOV
  9. Pomellato reveals exclusive residency at Bergdorf Goodman
  10. Dolce & Gabbana, Skims release limited-edition collection
VIDEOS
More Videos

MORE IN Internet
LVMH invites Paris 2024 fans to visit new digital gallery
Hublot wraps immersive online watchmaking experience
Estée Lauder Cos. creates AI Innovation Lab with Microsoft
Louis Vuitton joins Discord
Gucci to launch flagship storefront on JD.com
Seabourn equips expedition ships with SpaceX technology



RECENT ARTICLES
Women now represent 13pc of global billionaire class: Altrata
Ambassador-led storytelling carries holiday campaign from Boucheron
Follow @LuxuryDaily for the latest in luxury news

Mytheresa releases quarterly results, reaches record high AOV
Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
Audemars Piguet unveils collaboration with artist Kaws