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Apparel and accessories

Dolce & Gabbana risks alienating older customers to draw in millennials

January 5, 2018

Dolce & Gabbana's spring/summer 2018 campaign contrasts hip young models with unfashionable older people. Image credit: Dolce & Gabbana

 

By Danny Parisi

Italian fashion house Dolce & Gabbana’s latest campaign for spring/summer 2018 is focused on millennials, a strategy now taken by the brand for a number of consecutive seasons. But could this alienate its older audience?

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
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