Luxury fashion brand Dolce & Gabbana is using mobile as a direct communication channel between the company and its customers.
The "D&G Fashion Channel" application is available in the iPhone App Store and its concept is to provide a new way of interaction with the D&G audience. The company is using mobile as a means of “following users in their real life.”
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1Udp3N+vSh7avnZ\/H3o6PTaW24IITLorV7TYdEwypmNA3XS\/kMUWITKUQOb0DSUtZAiPVeeFu4DLVM1lw0e+Tib5Ob0AqPdDsUii\/71T\/4X\/vFY3F1BcGPM8bqa00mXMo0JtvU79dvL5ToKuqTcYCEePy\/wdYJaWXgxkFB++fhikNw3DBYQZX0g62zoqZBT6wo0MGY7Zjoin45fnL6FTXye0BQCdoV3hY4ybqhBNMaKCUX9weMOdgQok6Qd7ukLtoPAEbv1hOgHhakv0SQvhIKsnQAOfawToh9XYZ\/+kig\/qnAdXUYjXjSsTATI5ozN2JkW2Ep+fJARg3HyuAnYneSaypAzfhSy4+oh\/kBjahg\/znp0XA1qVhmyuoWDDrYARbvVjjgIlYVJbvePkJlyC994OYmUpaHI1daPJPpvvUKfb6jQANxjpoVJIiFvEHC9LKRY47lA4BEBlDNfA6CXkblDc8tk9IJeCIT3c2GfPORk8wpCYAiExim9mL0LS0YWayd\/Ef8MxFEE\/EosHBQSg2Q11AUOnxffTtZk+ByVGDF4lzC2VH5e6tfcmBJxJFIwdzzlXseeM6oaDPZx4uwbIdySgzsJ3saAiu4\/Xg+zOqKpvznZd3PmfzxL75k8VVxeKfYDs4uFBVpX1CeSXJ2qvu+\/QcdIeLE4Qxo1gY\/F8rvhjSB0OpS88oEYb8aW5p5wS+LBfy7xZu26sq1u5XnFDjqVvEoZMAgAlMowHXEL67YMoBBTHs\/9ss2xBoYNG4TpM\/4MGrKLyu6VFYxgS1UluKg0UJOtZNs1\/xLJlM+T57u9nEzJbJ9auHS9g2avGtKpv\/JQVzVoS2JhSwXefbSl8LyU9UyLOd5HBNeUeUWy25uhREQDyvOALtMxOkgCbSH\/RDEo\/y6tCmO+gQHjzdkfaqqTTll0+as3Oy0cMTUwwhQagYnAyfhBAU1yc1O5Vu6XT7xMqsq+FLQCkR1PuXhpbxv6iN1O+e9ffDFw7uRYaulkMuT0+b68DWYwHtJEvHmTj9y1KhaJcwVD6eqQArUzapWp+8SY7swB5mf9QrykaprRRVzAtvj7N6A1fioe+eYCggoO7V138OzUZJEVKqtHpuCKtCOG22e6D5Kpoqa7IUK88Aclk7QL9l+1Z+y2Cph4zWMkJe3hiovAAfFe+boruOLOKrkL2zOmQs8PcToXtjHt6pKH\/kydeVshIXFVLmrvuTLVNX9c2MampnWnt3z7UtmHCHMu\/uXAIa6n8wtSRsmgsM7dkMT5TbOiYSRreJDJoD8N8PNb9X68ID9qSXQo34pqG4FWIfduQDhAheU4Kj4CXYJsmt\/8A+rB2pUDu3eu08gF74Pq5ikXLLevMudgu2dsJVCBuGDt0A8Xwh6C1rxeffSPfn5\/rVomUD5aeOYhBBTju8NTe1fiqVQ5zEtNNPZ64yBbjH0cdTwrKXSu\/qmU6unxvLVZU\/kf\/7ylI0mwdC0fOZse0MseuZFOoumeWTQekur5HU7xbgCBM5SaV1ABkHGt0nuhJw4bv26Gv1UXh4Y9BaGgf\/KLyd2EVSte98xPppEXahYjm1hxO6uddrKEVVhe580xlR8mLQz6Jx41fgXMLAdQ1YUljdc8KbnrHdonE8a+rI4YdUSR9GkvR5AfGkIzMEggswqVpaW\/KIBbzDp04MeplhTAp0LBKJqJQ1EQJNKyXCwtiEXBpTEGlewa7QSypiCcBe\/2AdMiW+TZ2hbLkHsgy5yC1dE8rZ6T6bPrWKiw4GqcE+CAYjBAhBLQZMHSC7fF5\/aBh8\/DChgQRi+Ql\/IkzZFwcUsLpukIKi9Jd5SmutGU9M\/nFJAvS9JcxhOMm+mr+6zNR+fXz0iN9xiLZPy3bfcWIHe7NwJ59VqRg9LCXdrJ+1fikHvR8SKDTYOoHn8\/F4ZIfukrnerOoryopnGkOQa2ebxsCdytHfMTkGm\/QjKHULjtXGSRK9HoTofTbzx11Ye0qlKbh24\/CvbsQplMJc\/gRwQp46EcGd+OJus9ZandPLIf+x3cgNZY+AiZpIGsRalvl7kf5MFxkjkuU1t8Y8z7JWSpQ6PTbP5o4+gqOZd7xxmSpWiLw0Om8JJLC\/rnHUfeZYiixbqERxiyrUY6laMP0kOGUezam2c62hbfi1jY5ycXXhAXzVU6PP1ALMaTxEsgimu+aAYgbwF4I1ZtR43sw3BUJ8mGr4SHBn6zXK\/GNWKmOLCVXNk+eeCiRBxN2faRp1nkn420SRvD9p88NYyuXEjcS9nP2S2BxBlmaU71Xez4zFmmHJkcD5i8vyIf3sdN7pRKCWv3IozBjZvX1S2RfuKsx6ZYe8iVXE5s+vG\/j1KHPpXEGl5C5RiGPKvhQ4Xr7sH+73QvAImoGf4gP3NcS8Q5wy8EX9OPYtbdU\/UcsBSMMn4k3qyQ2iB4\/CabfhW4Wcpv5umwEdy7fDECNnPP5dNDxq855BORx\/tmMLOXuYiZTX79JWBOaDtwlOYODslcrs1KkCZtnvMZU1g8krU+l3iTFVXo6oHmXN7ZuqBLIV+UN9utE\/RXftTBX74afgush1WZVZcAk\/gwXvyVbqR3T+nnuphZ+nnIn19F9Kwon5YdiWBeajnmsn0j3nPdakZikgI10WOLB9FtDQNXQwPZogLVZz2+5zfb1rMZN07olpJejk1LuHuzrdO46jvXgpbesoCBbRD\/ns7AhQxCGWsarnp2wIG9KOkGWQg+6MuKZ8U8Yl2u8R8VACK0GGZoL5m0IAJ8l2F9gn4JAERL5oNyhQNtdYm11gdsoMzKw0xQ3WPuQG4JOBzCcYHhBKzrlY5M4REzKlL49c4g\/ZE4RMfjJMZ\/VBTCMfl4D6fPYMZKMN25dyeX0lyIUY24F07N6TXqufjkgmaCHH2dCdRRdtbv4TapExwlrh5b7goLWzXmT0SuKqbY2iUFSzyj9bExhLIK7p4jAHE\/6qxch11q6MXwebruMG1PitE3Q4AYOdSRJnI8lo\/GOZNEcKVNmenZO\/apZVqsTEucLyQu45OKFInimn9GjjYLyMVY5KkSKjCR3yaJTcZnHt9QVM9jHkWqRUolJriN9tkxNl9KE945\/ctgK\/AGRfURlfhp4Tk\/oi8i95wMubQweuKKJkArj+v4d6aCyCneTafVdkeqgYek4tTsOvNbLh6f5jn1fEVtyv7U02oDkHZkVlEYnWy2TYq2lahGzZa6ECrHEL20xuzFAUPO4wDuX33wGnLgx5V4\/zvQbp9kPkzEmexkzp8SR\/KPWE4zFZpvS5q+wKwtY0uOfCcYveWqZHmfSUcirbkGA\/RiuMCd7YNSTI9uoSSW45lNto1F6LZEUqTQaow8+mfPVeMc\/uVDILKioyYQvY\/LYkm36vedMrItesxWwMU\/4LXweJ9FOW2pVzNC5hHX6ozLPzJ\/ODczSuoMaRSug42ZTPu3vqbMja+xgzDDY0XrtPG1XVh0xpwBu9C7hdIVgaeoRsNS6PFdJWTobf3M3POci+9DOt4DbbtvIxuO1DwENsmI\/lj3kiUl9cw7F0huhQDQ+7NQAO7wvwVackbq6Jzi11sgfnHH77osvnBhjTYvTOjcg9DPJ285fhHnV2BdJuuwWolztbRx28eX0efGkTxlzN1cVbDbkbuRheLFLZGmmtnuACcg1sZDiHWqAYe1ud3GoLr\/w+Yb+GqqDxE6kTpyfVqmqPLR0ezdypk4Hy14lXPgOATcxSVuKXp6zqnqT9T7Ts8OR5\/RZI\/aYJueZ3K\/06LjijF+sqSPgo1HR4A5WfoniZ+7WxMXDYDYoPYmoJZ+2Ry0pO0kI0RJmLggdfbpJPtEiScKP5fL++aOoVq9Vmt2vxM4DMd6aoe8errYH+88wtyFc\/wPvWKIzbOUjRppltc6zSqz9PWTAlGKiTcM1TT3yfizcfOE2ztWqrqpyBMwKC9aQpe52h09mSd0kcr4HZinVZmI8xlE4efMSYQr1WyzRUWEMFoM6oucBQs1HX+kcO41V0z8M6W7Rz+g8Df7H++DDwPniBwbtaKQZW2PBhvOcst+8D345i1NmQZJ2zUe1FbgoTjEoqVXrUvbrBRXL\/+TRhulky1fV2yA0Ksq4cV0SKSGKOSbcICoC+MnLAWmyg1YU2yeIz+HaRVsGaBqkpZvkoTunq8GvirMCH2+5UEaPm5fy8yu7Ks2\/KkBUqH2SHw4AXxunVkRuBh8hGBN0wUm1Q+A7Qn6XIms49FfTVvi5qFJXIJXUsx\/Mx0NYSwOYQO8p6Q5n5FEDCjia+k9RGOEeJ8mNpGcxrkkNc9EImrJ+emx582N9aqQC7dyt04Ai2lNDL38uHaM5C+LVhapg6HFmLnS\/0qf9HFVc1d2DYPSIuI4ckFFAAp6rwWVCaV4zwlFAxicZCC\/YCozOiovxtphLYeCj4yWvIAskTUjti3UMIhfepBfKusSCRTSh8QEJ6iuzh901B+Vtfgt7Ea84TxiPHBpKn0KYV0tv9aGw6oiILU3928HLhVxB4mPcQe1jsDdmFXe+ewfUPiA3uxmhbn4jRGGrDzVKjdm+UwFULOefN3RCbaYtWXmU458azDvrzBePw9PYixR4NRUHyGtn\/06h8sZ0ci+khT17IAHajuYN7mTwPRwmxZ5ZKRC86IkYAEVYYXmIgct1tCwIUNMBXIEkuaAFPWWVFF7xdxxYCtwSxCxs4jQR4CHcssjXdB6wwgplTUQZ4NvbkOESnZOSdoxybcZH88e1KfpLUijXtze9Z5IeOHv4RvnM7lE89C84qVeulk9cefgXaaq34F4JkRuSILrEw6uuWLBepXyNNgQjnih5INrMHkgpRwLKMTE5wm9ItbssOhCqZYrssGrinWrkWEOPzA0d31ndgNn+NuipLhC1eDrjz2uNVz+GAkajXrBn5LdCGDmIeHbU0Xu206cboYlWyqbUwH0vks1gvfCmbJsCwg8MmR7j6P14t3kRe5Hcri82PIv+mkw66hy8QejZAcJtzQiAPMB9z+\/bueTkd6DXiStIQ\/i7PLCkvoWAE0IssFLOaQ+r8yMpuvYUYGA2ojjfw2loPSiP0lFuMmuBP4oJ68SkVlggeW+xpIDlBn9mULGryULgDj1UsRp\/akDJKWQd8MYZPBG7VOqnBmUfpih+iyJOBMywKEPnVPeX0nwZutMP9dWNPT0XQj5W5Seun9uNdLtgt7yxzoN9Q=","iv":"bd4f565feda98aa3814d3f20734c04a9","s":"176f7b32e58fd04e"}