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Mobile

Dolce & Gabbana dresses marketing strategy with mobile

August 26, 2009

 

By Giselle Tsirulnik

dgLuxury fashion brand Dolce & Gabbana is using mobile as a direct communication channel between the company and its customers.

The "D&G Fashion Channel" application is available in the iPhone App Store and its concept is to provide a new way of interaction with the D&G audience. The company is using mobile as a means of “following users in their real life.”

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Happy Holidays!
  3. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  4. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  5. Mood of global millionaires in the pandemic-era
  6. Desirability, operational efficiency key to luxury brand growth: Accenture
  7. The RealReal opens retail location in Houston
  8. Preloved items from Hermès hold highest resale value: The RealReal
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