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Dec. 23, 2024
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Dolce & Gabbana builds loyalty through fan-curated music video contest

December 20, 2011

 

By Rachel Lamb

Italian fashion label Dolce & Gabbana is aiming to build loyalists through a contest where consumers can send in videos of themselves to make it into the final edits of a branded music video.

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  1. Mood of global millionaires in the pandemic-era
  2. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  3. Preloved items from Hermès hold highest resale value: The RealReal
  4. Luxury Unfiltered: When brands fall spectacularly short on client service
  5. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  6. What to look for when buying your first luxury watch
  7. Harry Winston emphasizes duality with new watch collection
  8. Luxury slowdown reached Richemont last quarter
  9. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  10. 2024: The challenge for luxury amid global and regulatory changes
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