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Dolce & Gabbana builds loyalty through fan-curated music video contest

December 20, 2011

 

By Rachel Lamb

Italian fashion label Dolce & Gabbana is aiming to build loyalists through a contest where consumers can send in videos of themselves to make it into the final edits of a branded music video.

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  1. Burberry honors roots, presents spring collection at Highgrove Gardens
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  3. With ‘Worn for Generations,’ Belstaff embraces close bonds
  4. Diageo to serve as spirits sponsor of FIFA World Cup 2026
  5. Kate Middleton presents Queen Elizabeth II Award for British Design
  6. JLR reports flattened annual revenues, high profits
  7. Positive Luxury launches supplier recognition program
  8. Wheels Up announces partnership with United Autosports
  9. Air France reinvents beachfront pop-up at Cannes Film Festival
  10. United Airlines reveals new international business class suites
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