Luxury Daily
The authority in luxury news.
Dec. 24, 2024
  1. Audi propels Santa into the future with electric sleigh
  2. Bleu de Chanel dives deep with new campaign
  3. IWC social snow globe stirs up winter memories
  4. Diageo unlocks Fusion Partnership Lab applications
  5. Rolex honors anniversary of Rod Laver Arena ahead of Australian Open
  6. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  7. Rolex partners with Melbourne’s National Gallery of Victoria
  8. Bentley spotlights its drivers’ successes in film series
  9. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
  10. Off the Cuff: A Q&A with Aston Martin's Marek Reichman
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Does swapping celebrities damage your brand?

September 24, 2021

Luxury names lean heavily on celebrities in China, so does it matter when they need to cut ties with a big name and drop in another? Image credit: Dior Luxury names lean heavily on celebrities in China, so does it matter when they need to cut ties with a big name and drop in another? Image credit: Dior

 

By Gemma A. Williams

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Audi propels Santa into the future with electric sleigh
  2. Bleu de Chanel dives deep with new campaign
  3. IWC social snow globe stirs up winter memories
  4. Diageo unlocks Fusion Partnership Lab applications
  5. Rolex honors anniversary of Rod Laver Arena ahead of Australian Open
  6. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  7. Rolex partners with Melbourne’s National Gallery of Victoria
  8. Bentley spotlights its drivers’ successes in film series
  9. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
  10. Off the Cuff: A Q&A with Aston Martin's Marek Reichman
VIDEOS
More Videos

MORE IN Marketing
Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
‘Craftsmanship has a recruitment problem’: report
Luxury Unfiltered: When brands fall spectacularly short on client service
LVMH launches employee-led accessibility initiative
Luxury Unfiltered: How empathy can save the luxury industry
Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury



RECENT ARTICLES
Happy Holidays!
Estée Lauder Cos. establishes new fragrance innovation hub in Paris
Accor developing Sofitel Diamond Crown Hai Phong in Vietnam

The RealReal opens retail location in Houston
Wearables, AI at forefront of 2025’s digital trends: IMG
Off the Cuff: A Q&A with Aston Martin’s Marek Reichman