Marketing
September 24, 2021
Luxury names lean heavily on celebrities in China, so does it matter when they need to cut ties with a big name and drop in another? Image credit: Dior
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","iv":"58b7c58f945e1141b85093eb48913d58","s":"35f145f675a150bc"}
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