Television
September 12, 2012
By Tricia Carr
Although lifestyle label Ralph Lauren is experimenting with television through its first network sponsorship, luxury marketers should be cautious in entering the mass marketing channel.
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3dlGncjCAW9otyOqNizk9nRLqmN3d+Wc+Zog1KB47jn8UJ3piH+I3oR9vovb+\/q52ebck\/0vIfgGJheWbQ5JB8J9368OLwsPq4enqO1Qe9P8O4xQ5KB8u+foC6VsJGI5D511a\/XVPrUkmm26yFiAiPjLtRcPwRbrGdeYf+AOsRrp6aeDkfDK62+vjUZpdFnBTDPyzmMAy8uyOnjUkTTOXyCV8JVyIZVIiBOgdmx+jgwcXVvgsGpl0kz8d6fOWKMaAXLCq6+JqzS1L+VPuwoIsT\/rS98OTIesfKMKfyohmRIIxIs4bvRXNnFCYiLCJD7JGFp\/44Cyhn\/B+cEmonlNyAIxKQ0O9ZOS\/e+qn+dMbuqQyxYZwGt1W0PYhu9nU8o595gvvgWlTdajlxCO06ANTodQDIwgGQkXvOwuyMxF6TZVTZpGdwqn9oQqBdWi\/AqX5edTtLLUwPV+IODkpqV13s7Wbrad5QuFf5N8X0HtGx8dpLj7nQfnIwFAO7nWtOVH9Amj8UdlIEoMSE2\/\/65VwZdbDc2aRg3eYScQYz0rtbNzMmsdvAw7u1sJcH7BbJiBr3Wd2riFnMlGrvnRZAhprdFKJFKTdWnsF7QgradNZ5iHIrlDo4YqguwHqDUwnBGiXixaqQSjLIpoa4YB5TtpECMkC2Cz5dY6s5AC5Y9wjhR+cr\/lK3f2TmVmy49lWpDl3aq5goIyKUNc4okMbV85oYKnPPoAzxQkKkJSHjyUaNGwrWtke2Z4cj\/9yOBe9GMSLHQ3luKX+1fYoiNBIg7DUrN0JqeU2L1HDswhSs9CmB3oIg6NoV6CoGpNIxQN8p52wOUgv3JwnRaVlJLs3i8u55QRtJC3TCqgpWCqJBVUrebazo3F5y\/IN5wXPOoPA6skvrm5VYY+VzcwGWQiIP6q\/0iL+XIp8iq+0S4frD85zMouR9Ap9rziFfWBfVq6Kc4ViCjSTX8yc43WCNvb71QsFIY\/BZSikQ98IwCASfUe1bk6kVZ5Ed35oPErKchWwwxfa136csepp54pAGQqh+9EmSMmcGFefEBq0aAleMx4D\/PAaIyRNxeMmE782GxxZ241rndSEgS85rkXJupLaXcChr84xnxV8s64J80nmWXxJR9Et1E4yi33dxuqUXRLLAvnjYZArhHdBrrMnXSOo3srfAGX1E2sxhhHyV8lFgemyaiZRdyd3nWQyR7gETdYYuNbSc1wnPxAnghH9ShFVlw5C\/owWTt+ulQGzHBUxdU5gqwt2wHsUCBsnL+S14Lk7VKKGoYC\/dhXQ47Lys6jTOUefpQzI9OkQ\/kf\/NQEVku+eiu9sS+6EAJti4pbQFuZoI3dxr+a+PAttsa\/\/nWafWNTzBenSVQPmeu\/2yy1L2A1M2CQdpHb8AkMTxvxqH9k89lgQT9vQ3nVNKwO4Uc1CDD82cYodIfqcdmzr\/k9WFI83OL1gPIA3PW6ntRqMELXpV31eIz6ytzdXBdVoqrBUzGwlwI5yFAbtGZaSeFRVQj38BK8iVjdH6xOGRYKaOoYw9Hn3WowDKcCkQupahTi8sw4ulSGThcBjuwDHrcdAWQlAAIE\/vqPOfOUg9H8\/9Oa2YYi\/ewstJdYd8NG85dCWd8q9+uSYAkcEzP+iXEVkuJ\/a6YIsGCWqSARu8fd5hgrpLkSLP8pqMAl3N41J0+A4spLOT99uxrGpD1Dn3rwfJffM5TxPJwf5AjGt\/LZxZKm7uXv7lQTlEVrpqoPPnRMA2Aej5iY7qUgogCYXVbCNrQ5BWza+PU48O6Akr820bddq50F5YJmcE2lhBIsg4Y4jSo\/N0\/NaAoDkVsXfhVJCkukgbcRifcJhxjy3OMHtmO\/U7lhXWH0tmJCORtbhDKo4xZIIVfaiVFI\/ogIajWV02H2CYYIUsBY2wgeyiW\/z929spcmQmqeSQeGb+smapsbi2Qr9Y5ATGCzX3TOXAt5ZV3oMKLZnDvZNc0bxNrgS8i0bianZa5XKMVm\/06JWF\/vEg6vvyL4NCj7LHHB1rVR1xbVybMsHc+Q40RlGdrusEPmqtYS+TjL8eWWUqspofqAwUtbMTEWTyndKd\/b3fftaiv6bNJhqiyu1KJf992ImwhUfdbXjLJZ+PU71emacZjiSGiT4vq2zLfEZBpD3SBSuBsW\/BPksauHrc4jekw7lDp1W2a8oBkLKGnk5Dd4kAFpPhwD8GgCZ8WOdXryoLgXgnc+mV962OXnPwETADWLLe9TGbVrpjvcnFlSzvLuf+frw3ddpRYxrFWWQd+fnIAphSoFQ5c8AOUPonVnD\/3+Q7P+62hSOE2eZh2lNyqy9VzYBVcxnHq0sJ94XKvAF+rnR3kFsKMq5GEsBtPhQFv67meNvFMo6n9b6yWNq1uWPU1m4WfLVMzZV6vxspTbFNhQSoL4UDA7aWnkSXZYuM1JB7goiYEQ4xYwVU0C7CjU6J9pPZ\/5itUh66j\/xRveYd6Sk5Y8jdP2CBxHcLNtRDGUmsWTFmXN0VsHrJPDff4SFGYowfjfc2X7BgoJiF4Njmf9vEAvL8Qg2OvEoHeRc4bO8YGTaWdlf9ItCCB4\/8lZLQJvEaHTvrYwKS9ImrDduyStRZAi1IrJT7xc8OQLhDbcrujOW4yXFIIMkJAB6yEFP8ppm\/ipqY38UDJseW6torg\/0QmR1IjT3jIl4ikrASFPsYGvaUR8r5fDuiR+KLdolFU\/AimnEJyOnIw\/iBO+mRQCLzA9ZdUviMl6D85LMwj8J+maLJN1QSjm1bNrUxtkgf4tLIBB\/wV9LaVpIOuGqL83UnTxGlP5YKzrZys3Hin3e1gzed\/wvgsR8DCameH9LSx8SZnfeUhWAveNWAnLy+k0AEHZXLrDKErnRxxQapOz3s5Nn8BgUezttgMeig7z+lyZk9HrOfg5t8rl+Bs+WGvNP\/m5PQlC2CL3zjTXXJVc0q\/zCmRQLFIzlesDYzZEDHTUeeZDKTs47wun4coaIv4sBZSB8pALtq\/3dICG3aYjoKCOzjofRWa64\/JfS3M9EiyCL54e7\/91x9kIe3WfQMimQbzV\/krll3Kc38fa+NXwkwqsv\/7HPSUCywtOX6NPSLybVwGGiW9vbBsetx3rPQC\/hrBjWthZ6FQanYneKAxqAam2fhNzkt4RqXo9NnaZUUbVtOFYD6Br92\/5TRHzJ\/g2HhPids8OO2a9di336ptNqQgRIOQvtPOG8BJ46RA\/dWFZwc1w2ruRhEz\/VbPikQeeaOCoYcq9bXvu20k8E7TP\/FANZP4iZh9a4dv3PxewoOQ\/SV5AbWO9jaBJnboLZsoKda\/7dpatkgklXw38scIi5B+oVaziVwRqS7uqym+L1qwN54RskFXmwDA265DBuWCx+wtqmolgKi3fASsbV5UolUMvLS1klzvSWEg6bvrAwjy8f5w7ARTRfmW1LxxiGeO5BHNUew+ZTvZ\/Bk78k2+HXjA2qoh5M2odv1zA\/mQGRA8x8X7BBoxyxdEuFuj+\/9WFThmxhVBdOzdeGVQ\/xi3cxiNn+5AK0my7VPzwibB+6IcNw6KqIzF+JxR7goeOowQgH6vNNmLKtNCEQ2TEjliyjNNXGQp9iC8UFWdHVzfhlLtJYf8b0w4NDJ14i9jIVBZfhDwLHhbznQmYaPEYoq+jjJiyaxe4A3w9PV\/nllgvdD5CPf\/2jC\/CvhQT4uEJE0GHkNL15ucio9HONdmEeZFlribTqhZQjHoY2jqawbCs3RS9OSroTwidErrw7jtLxTazfI0aLntZvYM4OB89+TG68O1t8ylje5bv\/gaaEBs0cUr6B286fc8j0jL\/pXsy6g3cN0+G5J4jdr+h2wRfzw\/p+Bww9Iu7rhJ5\/oh7\/VUWy9aiHh3fiBxCOXjc2lPoW+QHnI6u+TRrsgha469SW6MZEFJOupy2csWuW2v8kQ74chw4mZ7T5cgCyYUepBCZqgFIQyPSS+r869R3J7mewZKU14TKVQPZgESH5bfcTdGBlwB1o4v4IvK4+Jad7uaG0dkqOiDDWvzMAoRpkTuu8QWNYcIrWPkXmpnH+TJTh+bXDci3OxvT2tIzcgJrGfKQN9XKhbvwpIbKMovb0GuPkZX05aOviLdhuj5pNPXON0g3clQ7IcCgagAZSFwKyCJNnIMi6uXAD+sBBJaEEX\/1GX1tlC0FqH7oYqXA3OHnai5U++S2oIvaKYIB0RiHB4ActNQZGVPQOkU+Zy05OCdtumrYTiQ9cLWjXopIwkUH5mufYzq8cKJvRlf6X2bny9HUtdCPpbqwf+OAgVEAK7qfMc6ZVhdvxuHeK\/fHfADEsa2vFte8pqT6lhq3hw9\/O0hMeEl7qneTgrDIYguMXYC2Nd042tHGmVk2z\/El5jeZ99rY4+rywuYp9NX7oa9PS5DTWHYjfSTz3INcg+q23yjeUFdOLpDCel5Vw13HWpS4YlUoIGSTNJsO6Gw0i5TwE4OAxLWO3u9QPwI1b5jnZhIA7aZ+3vmaShyI1n5nOS2Y\/7glV5qTNzVhN66sTJVAqdS6QulWskfK395Mg\/SGPPCEhwugvmW1Nh\/Gg6\/2T52OYNCelwATrWRGke9SIhpOxt\/erjTjb5KZGwdlmWL7\/+OUds0xhsIlzmiJZ10iEmCEZcWbZHQM8b9cd3m8z\/TCdnzdsjULfsoRL7SITQClYdcdH+MiEB6g+vvm6VZHJSnWb59wkHfC+W+tIBgWWcgX+u19SpzrR6PhhTtnVj3\/rkePJHxSlDKg+Ai5CLjmDKghgItHb+nZ6gp5xdgknUfOt1dbQ5ij1+OnwP8CiIa\/O1FxDEDpW548xGRjm10M5qg\/8TFm7aMPjsgbi\/VZ9GABsYowO2x4pF3y6SLvrf4PnsyH5OGHIHepTdI9EsHd3wVApXSc9\/RVq4yke2Uin0eXZDuM6UDtv1k\/\/GgsxqNbSx58SUaon7Vi7Jh9dYpxMgHXkRKN25pokMm7eNruYLYidDim0NLeeqA+Dt8H59Ht4RR\/Z6PYtgEerPiLO9PpZvaxIqGkrsHfHlzL8zQXDY16ODwPeUtKdYANQOyFwuqs=","iv":"bda514f4acc00b4128b28f1cdbdb2d4a","s":"7b473468cfe7183b"}
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