Television
September 12, 2012
By Tricia Carr
Although lifestyle label Ralph Lauren is experimenting with television through its first network sponsorship, luxury marketers should be cautious in entering the mass marketing channel.
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","iv":"efc81c2e2a2e7af1c94edea71ed34778","s":"ddf9594227e228ba"}
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