Television
September 12, 2012
By Tricia Carr
Although lifestyle label Ralph Lauren is experimenting with television through its first network sponsorship, luxury marketers should be cautious in entering the mass marketing channel.
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","iv":"afac40436416119fb2010e7a8e254069","s":"2b02b2c48ca69600"}
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