Television
September 12, 2012
By Tricia Carr
Although lifestyle label Ralph Lauren is experimenting with television through its first network sponsorship, luxury marketers should be cautious in entering the mass marketing channel.
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","iv":"1609293b71a837e376fbc034ed6591e0","s":"eacfa1dca6b63822"}
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