Television
September 12, 2012
By Tricia Carr
Although lifestyle label Ralph Lauren is experimenting with television through its first network sponsorship, luxury marketers should be cautious in entering the mass marketing channel.
{"ct":"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","iv":"a013c5f2128b66622e2f715acb4f3829","s":"4dd7cef55749214e"}
Share your thoughts. Click here