Marketing
January 25, 2022
To remain relevant and retain its users, Instagram must stay on top of trends, new features and the constantly changing social demands of young users. Image credit: Unsplash
By Nora Howe
Once considered a disruptive mobile app, social media platform Instagram faces continued hurdles from new platforms and legal controversies.
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","iv":"c0cdae79f0b7c3609378c8d9ad110c68","s":"609f12802b24b0b7"}
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