Marketing
January 25, 2022
To remain relevant and retain its users, Instagram must stay on top of trends, new features and the constantly changing social demands of young users. Image credit: Unsplash
By Nora Howe
Once considered a disruptive mobile app, social media platform Instagram faces continued hurdles from new platforms and legal controversies.
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","iv":"b5143fe0b42d6b8410a56827616c4a2d","s":"e4ec41bcea24d34c"}
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